PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD3124	Advanced Drawing	Spring Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi İPEK TORUN
Recommended Optional Program Components:	None
Course Objectives:	The objective of the course is to use drawing as a creative tool to understand, communicate and interpret various artist’s works, art movements and various art theories. Students are encouraged to develop their ability in drawing as an expression and to further their critical analysis and communication effectiveness in drawing. This course aims to develop an understanding of the theory and history of art in relation to individual’s drawing projects. This course includes directed readings. Studio experience in addition to outside research and practices compose the core of drawing II course where body, visual memory and perceptual performance is questioned, communicated and interpreted.

Learning Outcomes

The students who have succeeded in this course;
1) Master in making sketches with ink and other water based drawing materials
2) Gain the routine of drawing daily to develop own drawing language
3) Use literacy to understand art theories, art movements and artist’s manifestations of art
4) Provide a routine to make use of relevant literary material and writing to communicate individual’s own artistic approach
5) Define “signs” inside verbal, social, cultural material
6) Study the relationship between “signs” and art
7) Experiment with line
8) Experiment with materials
9) Learn to make research from various resources to deepen on creative process
10) Manage time productively
11) Create a productive working plan(sub-learning outcome)
12) Identify progress potential and weak points
13) Trust on intuition and individual’s insights as well as insight of other class members after adequate research and sketches in the progress of a project.

Course Content

The course is structured in three parts.
First part aims students to practice various qualities of water based painting and drawing materials. Experimenting with various materials on different compositions is expected on small and big scales. An experimental drawing language of individual is explored. In addition, literary resources selected by students are added to the presentations of experimental Works.
Second part of the course will concentrate on the research of artistic movements, art theories and various artist’s works. Lectures and student seminars aim to approach diverse artistic manifestations. Out of class visits to art shows, exhibitions support class research and work to give insight and inspiration for individual work. Choosing texts and writing about them as well as about the art Works visited are natural components of this process. “Signs” and “memories” are defined within verbal, social and cultural materials during this process.
The third part will cover to provide more space to students to Express themselves in portraits. Context and composition of the work will make use of previous research and literacy skills on signs and memories to render portraits in a creative and innovative way.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Ink and Brush Exercises
2)	Emphasizing Contour (blind contour-edged contour) exercises
3)	Preparing Value Scales with water based materials
4)	Composition in Line – Experimenting with various line solutions
5)	Art and Sign Lecture and Presentation
6)	Art and Sign Student Seminar
7)	Art and Memory: Lecture and Presentation
8)	“Sign and memory” Midterm Project
9)	Art and Institution
10)	Art and Concept Lecture and Presentation – Definition of concept for art works
11)	Visual concept formulation and idea development with class work exercises – Delivery of literary material of each student
12)	Portrait and Context – Presentation of research and literary material
13)	Portrait and Composition- Presentation of Draft Portrait
14)	SUBMISSION OF PORTRAIT

Sources

Course Notes / Textbooks:
References:	Vitamin P New Perspectives in Painting; (London: PHAIDON, 2003) John Berger, Ways of Seeing, Penguin Books H.H Arnason & Marla F. Parther, A History of Modern Art, Thames and Hudson, London

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	10	% 20
Midterms	2	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	56
Study Hours Out of Class	13	37
Project	12	24
Final	1	8
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.