Week |
Subject |
Related Preparation |
1) |
Introduction to Strategic Management |
Read slide decks and selected material |
2) |
Introduction into the semester's Main Case Study |
Read slide decks and selected material |
3) |
Strategy History & Theory |
Read slide decks and selected material |
4) |
Corporate Financials / Shareholder Value
|
Read slide decks and selected material |
5) |
Vision / Mission & Corporate Strategy |
Read slide decks and selected material |
6) |
Environmental Ecology |
Read slide decks and selected material |
7) |
Competitive Position |
Read slide decks and selected material |
8) |
Industry Case Study on Competitive Positioning |
Read slide decks and selected material |
9) |
Resources & Capabilities |
Read slide decks and selected material |
10) |
Competitive Repositioning & Strategic Options |
Read slide decks and selected material |
11) |
Implementation & Strategic Control |
Read slide decks and selected material |
12) |
Main Case Study |
Read slide decks and selected material |
13) |
Main Case Study |
Read slide decks and selected material |
14) |
Review for Exam Preparation |
Read slide decks and selected material |
|
Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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