Week |
Subject |
Related Preparation |
1) |
Introduction to Family Businesses & Strategic Management |
Read slide decks and selected material |
2) |
Introduction into the semester's Main Case Study |
Read slide decks and selected material |
3) |
Strategy History & Theory |
Read slide decks and selected material |
4) |
Corporate Financials / Shareholder Value
|
Read slide decks and selected material |
5) |
Vision / Mission & Corporate Strategy |
Read slide decks and selected material |
6) |
Environmental Ecology |
Read slide decks and selected material |
7) |
Competitive Position |
Read slide decks and selected material |
8) |
Industry Case Study on Competitive Positioning |
Read slide decks and selected material |
9) |
Resources & Capabilities |
Read slide decks and selected material |
10) |
Competitive Repositioning & Strategic Options |
Read slide decks and selected material |
11) |
Implementation & Strategic Control |
Read slide decks and selected material |
12) |
Main Case Study |
Read slide decks and selected material |
13) |
Main Case Study |
Read slide decks and selected material |
14) |
Review for Exam Preparation |
Read slide decks and selected material |
Course Notes / Textbooks: |
Literature (provided on ItsLearning Resources):
• Stephen Cummings, Duncan Angwin: Strategy Builder, How to create and communicate more effective strategies, John Wiley and Sons, 2015.
• Alex Osterwalder et al.: Value Proposition Design, John Wiley & Sons, 2014. • Chan Kim and Renee Mauborgne: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business Review Press, 2005.
• Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel: Strategy Safari, The Free Press, New York, 1998. |
References: |
Slide Decks (provided on ItsLearning Resources) |
|
Program Outcomes |
Level of Contribution |
1) |
Being able to identify problems and ask right questions |
|
2) |
Having problem solving skills and developing necessary analytical attitude |
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3) |
Comprehending theoretical arguments along with counter arguments in detail |
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4) |
Gaining awareness of lifelong learning and being qualified for pursuing graduate education |
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5) |
Applying theoretical concepts in project planning |
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6) |
Communicating efficiently by accepting differences and carrying out compatible teamwork |
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7) |
Increasing efficiency rate in business environment |
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8) |
Developing innovative and creative solutions in face of uncertainty |
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9) |
Researching to gather information for understanding current threats and opportunities in business |
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10) |
Being aware of the effects of globalization on society and business while deciding |
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11) |
Possessing digital competence and utilizing necessary technology |
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12) |
Communicating in at least one foreign language in academic and daily life |
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13) |
Possessing managing skills and competence |
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14) |
Deciding with the awareness of the legal and ethical consequences of business operations |
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15) |
Expressing opinions that are built through critical thinking process in business and academic environment |
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