PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ODY2010	Speech Development	Spring Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor DOĞAN AYDIN
Recommended Optional Program Components:	Special Education Centers
Course Objectives:	It is aimed for students to learn development of speech, hearing loss and speech disorders.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1) To have an idea about the development of speech
2) To have an idea about speech disorders

Course Content

Normal speech development in children, the relationship between hearing loss and speech development, classification of the speech disorder that occurs in those hard of hearing, their place in the differential diagnosis of speech disorders.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Normal speech development in children - I	None
2)	Normal speech development in children - II	None
3)	Hearing loss - I	None
4)	Hearing loss - II	None
5)	Hearing loss - III	None
6)	The relationship between hearing loss and speech development - I	None
7)	The relationship between hearing loss and speech development - II	None
8)	Classification of speech disorders - I	None
9)	Classification of speech disorders - II	None
10)	Differential diagnosis in the speech disorders - I	None
11)	Differential diagnosis in the speech disorders - II	None
12)	Diagnostic methods in diagnosis disorders	None
13)	Diagnostic methods in speech disorders - I	None
14)	Diagnostic methods in speech disorders - II	None

Sources

Course Notes / Textbooks:	1) Topbaş, S. (2008). Dil gelişimini destekleme. (Ed.) S. Eripek. Özel Eğitim. Eskişehir: Anadolu Üniversitesi Yay. No. 1824. 2) ATAMAN, Ayşegül. (2003) Özel Gereksinimli Çocuklar ve Özel Eğitim. Ankara: Gündüz Eğitim ve Yayıncılık 3) CAVKAYTAR, Atilla. (2005) Özel Gereksinimi Olan Çocuklara Özbakım ve Ev İçi Becerilerinin Öğretimi. Ankara: Güzndüz Yayıncılık
References:	1) GREENSPAN, Stanley I. (2004) The Child with Special Needs

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 5
Quizzes	2	% 5
Homework Assignments	3	% 5
Presentation	2	% 5
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	28
Study Hours Out of Class	14	28
Presentations / Seminar	2	6
Homework Assignments	3	3
Quizzes	2	8
Midterms	1	1
Final	1	1
Total Workload		75

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.