| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course. What did digital communication change in people's lives and behaviors in modern and global world? |
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| 2) |
Introduction to digital marketing communications - Going digital and the change it brings. What did digitalization change in communication strategies? What are the digital marketing tools? |
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| 3) |
Display Ads, Search Engine Marketing, Mobile Marketing, Ad targeting types |
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| 4) |
Marketing strategies for social media. Social media usage and development in Turkey and the world. How to conduct follow-ups of social media trends? Applied examples. |
|
| 5) |
Rules of creating marketing communication strategies for social media. Real Social meda communication case studies. |
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| 6) |
Advertising models for Facebook, Twitter, Instagram and other social media channels. |
|
| 7) |
Campaign planning for social media and important points on content management. Online Content creation work shop. |
|
| 8) |
Summary of midterm topics and directions for midterm exam. |
|
| 9) |
What is viral marketing and Buzz Feed? How to create and distribute content? What are channels? |
|
| 10) |
New trends in the social media: Real Time Marketing, Inbound Marketing, Guerilla Marketing |
|
| 11) |
What is digital public relations? How is it different from traditional public relations efforts? Applied comparisons of traditional and digital communication campaign ideas. |
|
| 12) |
What are Web Sites, Micro Site, Landing Page, Blog, Facebook Tab? How do the areas of usage change for each of them? |
|
| 13) |
The importance of social media and digital strategies in corporate communication, internal and external applications. |
|
| 14) |
Summary of the course topics, directions and notices for the final exam. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Integrates the knowledge, skills and attitudes acquired from basic and clinical medical sciences, behavioral sciences and social sciences, and uses them in health service delivery. |
|
| 2) |
In patient management, shows a biopsychosocial approach that takes into account the socio-demographic and sociocultural background of the individual, regardless of language, religion, race and gender. |
|
| 3) |
In the provision of health services, prioritizes the protection and development of the health of individuals and society. |
|
| 4) |
Taking into account the individual, societal, social and environmental factors affecting health; does the necessary work to maintain and improve the state of health. |
|
| 5) |
By recognizing the characteristics, needs and expectations of the target audience, provides health education to healthy/sick individuals and their relatives and other healthcare professionals. |
|
| 6) |
Shows a safe, rational and effective approach in health service delivery, prevention, diagnosis, treatment, follow-up and rehabilitation processes. |
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| 7) |
Performs invasive and/or non-invasive procedures in diagnosis, treatment, follow-up and rehabilitation processes in a safe and effective way for the patient. |
|
| 8) |
Provides health services by considering patient and employee health and safety. |
|
| 9) |
In the provision of health services, takes into account the changes in the physical and socioeconomic environment on a regional and global scale, as well as the changes in the individual characteristics and behaviors of the people who apply to it. |
|
| 10) |
Takes good medical practice into account while carrying out his/her profession. |
|
| 11) |
Fulfills its duties and obligations within the framework of ethical principles, rights and legal responsibilities required by its profession. |
|
| 12) |
Demonstrates decisive behavior in providing high-quality health care, taking into account the integrity of the patient. |
|
| 13) |
Evaluates his/her performance in his/her professional practice by considering his/her emotions and cognitive characteristics. |
|
| 14) |
Advocates improving the provision of health services by considering the concepts of social reliability and social responsibility for the protection and development of public health. |
|
| 15) |
Can plan and carry out service delivery, training and consultancy processes related to individual and community health in cooperation with all components for the protection and development of health. |
|
| 16) |
Evaluates the impact of health policies and practices on individual and community health indicators and advocates increasing the quality of health services. |
|
| 17) |
The physician attaches importance to the protection of his/her own physical, mental and social health, and does what is necessary for this |
|
| 18) |
Shows exemplary behavior and leads the healthcare team during service delivery. |
|
| 19) |
Uses resources cost-effectively, for the benefit of society and in accordance with the legislation, in the planning, implementation and evaluation processes of health services in the health institution he/she is the manager of. |
|
| 20) |
Establishes positive communication within the health team it serves and assumes different team roles when necessary. |
|
| 21) |
Is aware of the duties and responsibilities of the health workers in the health team and acts accordingly. |
|
| 22) |
In the professional practices, works in harmony and effectively with the colleagues and other professional groups. |
|
| 23) |
Communicates effectively with patients, their relatives, healthcare professionals, other professional groups, institutions and organizations. |
|
| 24) |
Communicates effectively with individuals and groups that require a special approach and have different socio-cultural characteristics. |
|
| 25) |
In the diagnosis, treatment, follow-up and rehabilitation processes, shows a patient-centered approach that associates the patient with the decision-making mechanisms. |
|
| 26) |
Plans and implements scientific research, when necessary, for the population it serves, and uses the results and/or the results of other research for the benefit of the society. |
|
| 27) |
Reaches and critically evaluates current literature knowledge about his/her profession. |
|
| 28) |
Applies the principles of evidence-based medicine in clinical decision making. |
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| 29) |
Uses information technologies to increase the effectiveness of its work on health care, research and education. |
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| 30) |
Effectively manages individual work processes and career development. |
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| 31) |
Demonstrates skills in acquiring and evaluating new knowledge, integrating it with existing knowledge, applying it to professional situations and adapting to changing conditions throughout professional life. |
|
| 32) |
Selects the right learning resources to improve the quality of the health service it offers, organizes its own learning process |
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BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
