MEDICINE
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4463	Ata Holding - Strategic Analysis	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :
Course Lecturer(s):	Prof. Dr. YAMAN ÖMER ERZURUMLU
Course Objectives:	The organizations which establish and implement long-term strategies are more likely to gain sustainable success. The increasing complexity created by the rapidly changing world has increased the importance of successful strategies. The main purpose of this course is to explain the necessary analysis and methodologies to establish a competitive strategy. In order to create a succesful strategy, competitor analysis, company analysis, market analysis and customer analysis should be conducted carefully and attentively. In addition to this, for interpreting these analyses and creating the strategy basing on these analyses, some consulting methodologies, matrices and templates will be explained to the students. Therefore, they will have the opportunity to gain practical experience as well.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1) The student will gain knowledge on what strategy is and what the main concepts are.
2) They will learn the foundation of the staretgy which are competitor analysis, financial analysis, company analysis, market analysis and customer analysis.
3) They will understand the methodologies of researching.
4)They will learn how to establish a strategy by interpreting all the analyses conducted and all the data gathered
5) They will have the opportunity to practise via case studies.
6) They will be able to ask questions directly to guest speakers with real experience on creating strategies

Course Content

Introduction to Strategy and Main Concept of Strategy
Competitor Analysis
Understanding Competitor Strategies
Research Metodologies
Financial and Operational Key Ratios and Key Performance Indicators
Benchmarking
Cost and Profitability Analysis
Market Definition and Sizing
Strategic Frameworks
Market Segmentation and Channels
Customer Segmentation and Analysis
Customer Loyalty and Satisfaction
Strategy Implementation
From Strategy to Decision&Result - Following up with KPIs

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Strategy and Main Concept of Strategy	Presentation
2)	Competitor Analysis	Presentation / Case Study
3)	Understanding Competitor Strategies	Presentation / Case Study
4)	Research Metodologies	Presentation / Case Study
5)	Financial and Operational Key Ratios and Key Performance Indicators	Presentation / Case Study
6)	Benchmarking	Presentation / Case Study
7)	Cost and Profitability Analysis	Presentation / Case Study
8)	Market Definition and Sizing	Presentation / Case Study
9)	Strategic Frameworks	Presentation / Case Study
10)	Market Segmentation and Channels	Presentation / Case Study
11)	Customer Segmentation and Analysis	Presentation / Case Study
12)	Customer Loyalty and Satisfaction	Presentation / Case Study
13)	Strategy Implementation	Presentation / Case Study
14)	From Strategy to Decision&Result - Following up with KPIs	Presentation / Case Study

Sources

Course Notes / Textbooks:	Dersi verecek kişi tarafından sunumlar ve vaka çalışmaları hazırlanacaktır Notes and cases will be provided by the lecturer
References:	Contemporary Strategy Analysis - Robert M. Grant, 8th ed. 2013, Wiley. ISBN-13: 978-1119941880 Strategic Analysis and Action - Crosssan etal., 7th ed., Prentice Hall, ISBN-13: 978-0132061421 Blue Ocean Strategy - W. Chan Kim and Renée Mauborgne, 2015, Harvard, ISBN-13: 978-1625274496

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	4	% 15
Presentation	1	% 15
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	7	98
Presentations / Seminar	1	3	3
Midterms	1	2	2
Final	1	2	2
Total Workload			147

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Integrates the knowledge, skills and attitudes acquired from basic and clinical medical sciences, behavioral sciences and social sciences, and uses them in health service delivery.
2)	In patient management, shows a biopsychosocial approach that takes into account the socio-demographic and sociocultural background of the individual, regardless of language, religion, race and gender.
3)	In the provision of health services, prioritizes the protection and development of the health of individuals and society.
4)	Taking into account the individual, societal, social and environmental factors affecting health; does the necessary work to maintain and improve the state of health.
5)	By recognizing the characteristics, needs and expectations of the target audience, provides health education to healthy/sick individuals and their relatives and other healthcare professionals.
6)	Shows a safe, rational and effective approach in health service delivery, prevention, diagnosis, treatment, follow-up and rehabilitation processes.
7)	Performs invasive and/or non-invasive procedures in diagnosis, treatment, follow-up and rehabilitation processes in a safe and effective way for the patient.
8)	Provides health services by considering patient and employee health and safety.
9)	In the provision of health services, takes into account the changes in the physical and socioeconomic environment on a regional and global scale, as well as the changes in the individual characteristics and behaviors of the people who apply to it.
10)	Takes good medical practice into account while carrying out his/her profession.
11)	Fulfills its duties and obligations within the framework of ethical principles, rights and legal responsibilities required by its profession.
12)	Demonstrates decisive behavior in providing high-quality health care, taking into account the integrity of the patient.
13)	Evaluates his/her performance in his/her professional practice by considering his/her emotions and cognitive characteristics.
14)	Advocates improving the provision of health services by considering the concepts of social reliability and social responsibility for the protection and development of public health.
15)	Can plan and carry out service delivery, training and consultancy processes related to individual and community health in cooperation with all components for the protection and development of health.
16)	Evaluates the impact of health policies and practices on individual and community health indicators and advocates increasing the quality of health services.
17)	The physician attaches importance to the protection of his/her own physical, mental and social health, and does what is necessary for this
18)	Shows exemplary behavior and leads the healthcare team during service delivery.
19)	Uses resources cost-effectively, for the benefit of society and in accordance with the legislation, in the planning, implementation and evaluation processes of health services in the health institution he/she is the manager of.
20)	Establishes positive communication within the health team it serves and assumes different team roles when necessary.
21)	Is aware of the duties and responsibilities of the health workers in the health team and acts accordingly.
22)	In the professional practices, works in harmony and effectively with the colleagues and other professional groups.
23)	Communicates effectively with patients, their relatives, healthcare professionals, other professional groups, institutions and organizations.
24)	Communicates effectively with individuals and groups that require a special approach and have different socio-cultural characteristics.
25)	In the diagnosis, treatment, follow-up and rehabilitation processes, shows a patient-centered approach that associates the patient with the decision-making mechanisms.
26)	Plans and implements scientific research, when necessary, for the population it serves, and uses the results and/or the results of other research for the benefit of the society.
27)	Reaches and critically evaluates current literature knowledge about his/her profession.
28)	Applies the principles of evidence-based medicine in clinical decision making.
29)	Uses information technologies to increase the effectiveness of its work on health care, research and education.
30)	Effectively manages individual work processes and career development.
31)	Demonstrates skills in acquiring and evaluating new knowledge, integrating it with existing knowledge, applying it to professional situations and adapting to changing conditions throughout professional life.
32)	Selects the right learning resources to improve the quality of the health service it offers, organizes its own learning process