PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SOC2001	Urbanization	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assoc. Prof. ULAŞ SUNATA ÖZDEMİR
Course Lecturer(s):	Assoc. Prof. ULAŞ SUNATA ÖZDEMİR
Recommended Optional Program Components:	"."
Course Objectives:	This course aims to teach students how to analyze the city where they live through theoretical readings and field work in urban sociology.

Learning Outcomes

The students who have succeeded in this course;
1) Identify the main theories and theorists in urban sociology
2) Appraise several case-studies applying these theories to the particular context of Istanbul
3) Develop their academic reading skills
4) Apply two small non-participant observation research projects
5) Apply two small participant observation research projects
6) Apply actively their sociological imagination to analyzing urban spaces.

Course Content

This class explores major themes in urban sociology and urban theory from their inception at the beginning of the 20th century until today. While our theoretical readings will deal with more general questions facing metropolises around the world, our empirical examples will stem from research by sociologists and geographers often focused on the city of Istanbul. Students will be asked to do four individual practical observation exercises in the city in application of the weekly readings.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course	Mumford, "What is a City?" (1938)
2)	The Industrial City	Engels, "The condition of the working class in England - selection" (1845)
3)	Observing the City	De Certeau, “Walking in the city”(1984) & Scarboro on "Everyday life encounters in Istanbul" (2011)
4)	The first urban sociologists	Simmel “The Metropolis and Mental Life” (1903)
5)	Recent urban theorists	Henri Lefebvre “The right to the city” (1968)
6)	Center and Periphery / Public and Private spaces	Aysegul Baykana and Tali Hatukab: "Politics and culture in the making of public space: Taksim Square, 1 May 1977, Istanbul" (2010)
7)	Project discussions
8)	Course review
9)	Embodied Spaces / Gender in the city	Tonkiss: "Embodied Spaces: Gender, Sexuality and the City" (2005) & Dağtaş: "Bodily transgression" (2009)
10)	Disabilities in the city	Gleeson "Geographies of Disability" (1999)
11)	The city and culture / The Economy of culture	Zukin: "Whose culture? Whose city?" (1995)
12)	Urban Culture in Istanbul	Ozgur "Arabesk Music in Turkey in the 1990s and Changes in National Demography, Politics, and Identity" (2006)
13)	Minorities & Inequalities in the city: Representation and Difference	Mills: "Boundaries of the nation in the space of the urban: landscape and social memory in Istanbul" (2006) & Ayata: "Migrants and Changing Urban Periphery" (2008)
14)	The city and its natural environment	Bezmez: "The politics of urban Waterfront Regeneration: The case of Haliç Istanbul" (2009)

Sources

Course Notes / Textbooks:

A special course reader containing all the readings plus additional optional texts will be given weekly

References:

Mumford: "What is a City?" (1938)
Engels: "The condition of the working class in England - selection" (1845)
De Certeau: “Walking in the city”(1984) & Scarboro on "Everyday life encounters in Istanbul" (2011)
Simmel: “The Metropolis and Mental Life” (1903)
Henri Lefebvre: “The right to the city” (1968)
Aysegul Baykana and Tali Hatukab: "Politics and culture in the making of public space: Taksim Square, 1 May 1977, Istanbul" (2010)
Tonkiss: "Embodied Spaces: Gender, Sexuality and the City" (2005) & Dağtaş: "Bodily transgression" (2009)
Gleeson: "Geographies of Disability" (1999)
Zukin: "Whose culture? Whose city?" (1995)
Ozgur: "Arabesk Music in Turkey in the 1990s and Changes in National Demography, Politics, and Identity" (2006)
Mills: "Boundaries of the nation in the space of the urban: landscape and social memory in Istanbul" (2006) & Ayata: "Migrants and Changing Urban Periphry" (2008)
Bezmez: "The politics of urban Waterfront Regeneration: The case of Haliç Istanbul" (2009)
Richard Sennett
Marshall Berman

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 15
Field Work	1	% 15
Homework Assignments	1	% 10
Presentation	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Field Work	1	20	20
Study Hours Out of Class	14	2	28
Homework Assignments	1	10	10
Paper Submission	1	40	40
Total Workload			140

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.