ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD4121	Workshops and Seminars	Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s):	Instructor SERKAN ŞİMŞEK
Recommended Optional Program Components:	None
Course Objectives:	In this course, students will be able to develop visual communication design education about graphic design, advertising design, digital advertising, social media, typeface, interactive and publishing design concepts with professional designers and academic members in seminars and workshops. Otherwise, students will be able to get to know sectorel practice fields of visual communication design concept.

Learning Outcomes

The students who have succeeded in this course;
I. Students will be able to define differences between classic advertising design and digital advertising design.
II. Students will be able to grabs the importance of sectoral sense of team work.
III. Students will be able to work together with professional designers in workshops.
IV. Students will be able to understand differences between art products and sectorel products in graphic design.
V. Students will be able to learn conversion process of find a creative idea and visualize.
VI. Students will be able to grabs basic differences between concept and subject.
VII. Students will be able to improve themselves about to become the dominant technology.
VIII. Students will be able to learn difference sectorel working area for career planning.

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to course syllabus
2)	Guest Lecturer Seminar: Poyraz Özer "Architecture and Level Design in Video Games"
3)	Guest Lecturer Workshop: Volkan Hacıtahiroğulları "Game Design & Documentation"
4)	Guest Lecturer Seminar: Yağmur Cenberli "Net Neutrality"
5)	Guest Lecturer Seminar: Öykü Türeli "Research Methods in Communication"
6)	Guest Lecturer Seminar: Nilüfer Geysi "Climate Change Communication"
7)	Guest Lecturer Seminar: Ebru Güney "Cli-fi"
8)	Guest Lecturer Seminar: Cemre Okumuş "Feminist Historiography & Documentary"
9)	Guest Lecturer Workshop: Nisa Gülfidan "Poster Design & Print"
10)	Guest Lecturer Seminar: Murat Can Oğuz "Mapping & Digital Experiences"
11)	Guest Lecturer Seminar: Eren Demirkıran "Green Advertising"
12)	Guest Lecturer Workshop: Laçin Yalçınkaya "Blogosphere & WordPress"
13)	Guest Lecturer Seminar: Burak Özdemir "Nation Branding"
14)	Guest Lecturer Seminar: Görkem Bir "Advertising & Globalization"

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Presentations / Seminar	12	56
Final	2	16
Total Workload		114

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2