PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD4121	Workshops and Seminars	Spring Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s):	Instructor SERKAN ŞİMŞEK
Recommended Optional Program Components:	None
Course Objectives:	In this course, students will be able to develop visual communication design education about graphic design, advertising design, digital advertising, social media, typeface, interactive and publishing design concepts with professional designers and academic members in seminars and workshops. Otherwise, students will be able to get to know sectorel practice fields of visual communication design concept.

Learning Outcomes

The students who have succeeded in this course;
I. Students will be able to define differences between classic advertising design and digital advertising design.
II. Students will be able to grabs the importance of sectoral sense of team work.
III. Students will be able to work together with professional designers in workshops.
IV. Students will be able to understand differences between art products and sectorel products in graphic design.
V. Students will be able to learn conversion process of find a creative idea and visualize.
VI. Students will be able to grabs basic differences between concept and subject.
VII. Students will be able to improve themselves about to become the dominant technology.
VIII. Students will be able to learn difference sectorel working area for career planning.

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to course syllabus
2)	Guest Lecturer Seminar: Poyraz Özer "Architecture and Level Design in Video Games"
3)	Guest Lecturer Workshop: Volkan Hacıtahiroğulları "Game Design & Documentation"
4)	Guest Lecturer Seminar: Yağmur Cenberli "Net Neutrality"
5)	Guest Lecturer Seminar: Öykü Türeli "Research Methods in Communication"
6)	Guest Lecturer Seminar: Nilüfer Geysi "Climate Change Communication"
7)	Guest Lecturer Seminar: Ebru Güney "Cli-fi"
8)	Guest Lecturer Seminar: Cemre Okumuş "Feminist Historiography & Documentary"
9)	Guest Lecturer Workshop: Nisa Gülfidan "Poster Design & Print"
10)	Guest Lecturer Seminar: Murat Can Oğuz "Mapping & Digital Experiences"
11)	Guest Lecturer Seminar: Eren Demirkıran "Green Advertising"
12)	Guest Lecturer Workshop: Laçin Yalçınkaya "Blogosphere & WordPress"
13)	Guest Lecturer Seminar: Burak Özdemir "Nation Branding"
14)	Guest Lecturer Seminar: Görkem Bir "Advertising & Globalization"

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Presentations / Seminar	12	56
Final	2	16
Total Workload		114

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.