PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ENG1004 | Communication Skills and Academic Reporting II | Spring | 2 | 2 | 3 | 3 |
Language of instruction: | English |
Type of course: | Must Course |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | |
Course Lecturer(s): |
Instructor SERKAN GÜLŞEN Instructor YALÇIN GÜDEN Instructor IŞIL BURSALI Instructor NİLGÜN KARA Instructor SEVTAP SIVIŞ Dr. Öğr. Üyesi AYŞEGÜL LİMAN KABAN Instructor ZEYNEP MUTLU CANSEVER Instructor ANIL GÜNAYDIN |
Recommended Optional Program Components: | None |
Course Objectives: | 1. to demonstrate academic language learning strategies with examples 2. to transfer the fundamentals of Academic English 3. to illustrate academic language use with examples 4. to report results and comments in an academic style and format |
The students who have succeeded in this course; 1. to guess unknown vocabulary from context 2. to use complex sentence structures and academic phrases 3. to identify the audience, tone, and purpose in academic writing 4. to analyze coherence, cohesion, and unity in academic writing 5. to summarize 6. to paraphrase 7. to apply rules and conventions of academic writing 8. to write a piece of writing in academic language |
EAP language skills based on the definition of CEFR B2 Level |
Week | Subject | Related Preparation |
1) | Introduction to the course requirements, syllabus, evaluation system and materials | Stated in the syllabus. |
2) | 1. Analysing the use of sources in a text 2. Understanding and using ways of referring to sources Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform | Stated in the syllabus. |
3) | 1. Selecting and synthesizing sources to use in a paragraph 2. Referring to sources: Using reporting verbs and verb structures Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform | Stated in the syllabus. |
4) | 1. Analysing essay titles 2. Identifying the features of an introduction 3. Evaluating thesis statements Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform | Stated in the syllabus. |
5) | Identifying and analysing types of citation in context Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform | Stated in the syllabus. |
6) | 1. Paraphrasing ideas from a source 2. The passive: Using active and passive forms to change the focus of a sentence Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform | Stated in the syllabus. |
7) | 1. Planning and writing an accurately referenced paragraph 2. Stating aims and purpose Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform | Stated in the syllabus. |
8) | Revision and feedback Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform | Stated in the syllabus. |
9) | 1. Introduction to essay writing 2. Identifying the features of a conclusion 3. Wrtiting an effective conclusion Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform | Stated in the syllabus. |
10) | 1. Planning and organizing comparison essays 2. Identifying comparing and contrasting language 3. Comparison and contrast: Referring to similarity and difference Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform | Stated in the syllabus. |
11) | Revision and feedback Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform | Stated in the syllabus. |
12) | 1. Planning and structuring a cause and effect essay 2. Stating cause and effect connections through appropriate language 3. Cause and effect language Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform | Stated in the syllabus. |
13) | Writing a cause and effect essay Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform | Stated in the syllabus. |
14) | Revision and feedback Homework: Reading, listening, and vocabulary practice and graded tests in the e-learning platform | Stated in the syllabus. |
Course Notes / Textbooks: | Garnet Yayınlarından seçilmiş ve uyarlanmış kitap bölümleri, bölüm hocalarının hazırladığı materyaller, ve Internet kaynakları Compiled parts from the books of Garnet Publishing, prepared materials by the department instructors, and Internet sources |
References: | English for Academic Study: Reading & Writing American Edition Course Book John Slaght, Paddy Harben, Anne Pallant A university preparation course published in collaboration with the University of Reading. Garnet Education ISBN: 9781859645550 |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 10 | % 25 |
Homework Assignments | 2 | % 0 |
Midterms | 1 | % 25 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 4 | 56 |
Application | 14 | 2 | 28 |
Homework Assignments | 2 | 2 | 4 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 92 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | 4 |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | 1 |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | 3 |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | 1 |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | 1 |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | 2 |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | 1 |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | 1 |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | 1 |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | 1 |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | 1 |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | 1 |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | 1 |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. | 1 |