ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ENG1003 | Communications Skills and Academic Reporting I | Spring | 2 | 2 | 3 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Instructor GÜLSEN AKDENİZ HOCAOĞLU |
Course Lecturer(s): |
Instructor AYŞEGÜL ÖZDEMİR Instructor NİLGÜN KARA Instructor YALÇIN GÜDEN Instructor DAMLA ŞATANA Instructor HANDE MİNE İMREN Instructor IŞIL BURSALI Instructor SEVTAP SIVIŞ Instructor ANIL GÜNAYDIN Instructor SERKAN GÜLŞEN Instructor NURAN YAŞAYAN Instructor ÇERAĞ ŞAHİN Instructor İREM SARI Instructor GAMZE DEMİR Instructor ÜLGEN ACAR Instructor DUYGU CAN Instructor GÜLSEN AKDENİZ HOCAOĞLU Instructor ÖZEN ÖNGÖREN Instructor EBRU AKER Instructor İSA BEKTAŞ Instructor ZEYNEP YÜCEL |
Recommended Optional Program Components: | None |
Course Objectives: | 1. to demonstrate academic language learning strategies with examples 2. to transfer the fundamentals of Academic English 3. to illustrate academic language use with examples 4. to report results and comments in an academic style and format |
The students who have succeeded in this course; 1. to guess unknown vocabulary from context 2. to use complex sentence structures and academic phrases 3. to identify the audience, tone, and purpose in academic writing 4. to analyze coherence, cohesion, and unity in academic writing 5. to paraphrase 6. to summarize 7. to apply rules and conventions of academic writing |
EAP language skills based on the definition of CEFR B2 Level |
Week | Subject | Related Preparation |
1) | Introduction to the course requirements, syllabus, evaluation system and materials | Stated in the syllabus. |
2) | Exploiting academic texts to develop an understanding of academic language and vocabulary use | Stated in the syllabus. |
3) | Writing A Paragraph in the Academic Context 1) Understanding the requirements of a question 2) Generating a claim based on the given question 3) Selecting/identifying the ideas to support the claim 4) Distinguishing between fact and opinion 5) Understanding the rationale of in-text citation Assignment: Graded tests on the e-learning platform | Stated in the syllabus. |
4) | 1) Understanding cause-effect language 2) Understanding the purpose of the text 3) Understanding the main idea of the paragraphs 4) Distinguishing between main ideas and supporting ideas Assignment: Graded tests on the e-learning platform | Stated in the syllabus. |
5) | 1) Understanding the steps of paraphrasing 2) Practicing paraphrasing 3) Producing complex sentences using academic vocabulary Assignment: Writing task on paraphrasing | Stated in the syllabus. |
6) | 1) Understanding the purpose of the text 2) Understanding the main idea of the paragraphs 3) Identifying the importance of cohesive devices in academic context 4) Distinguishing between main ideas and supporting ideas 5) Exploiting academic texts to develop an understanding of academic language and vocabulary use Assignment: Graded tests on the e-learning platform | Stated in the syllabus. |
7) | Revision and feedback In-class revision and extra practices for the midterm exam | Stated in the syllabus. |
8) | Midterm Exam Week | |
9) | 1) Feedback on the midterm exam 2) Understanding the steps of summarizing 3) Practicing summarizing | Stated in the syllabus. |
10) | 1) Exploiting academic texts to develop an understanding of academic language and vocabulary use 2) Reading the article selectively 3) Integrating the selected ideas through paraphrasing 4) Integrating the selected ideas through summarizing Assignment: Graded tests on the e-learning platform | Stated in the syllabus. |
11) | 1) Exploiting academic texts to develop an understanding of academic language and vocabulary use 2) Understanding the purpose of the text 3) Understanding the main idea of the paragraphs 4) Distinguishing between main ideas/opinion and supporting ideas/facts 5) Understanding the rationale of in-text citation 6) Identifying the importance of cohesive devices in academic context 7) Guessing unknown vocabulary from context 8) Identifying pronoun reference Assignment: Graded tests on the e-learning platform | Stated in the syllabus. |
12) | 1) Developing academic vocabulary through exposure to academic texts 2) Developing academic language through exposure to academic texts 3) Identifying the importance of cohesive devices in academic context 4) Reading the article selectively 5) Integrating the selected ideas through paraphrasing 6) Integrating the selected ideas through summarizing Assignment: Writing an academic summary | Stated in the syllabus. |
13) | Overall Feedback for the writing assignment Extra Writing Practice (practising summarizing) | Stated in the syllabus. |
14) | Revision and feedback | Stated in the syllabus. |
Course Notes / Textbooks: | Modern Diller Bölüm hocalarının hazırladığı materyaller, ve Internet kaynakları Materials prepared by the instructors of the Modern Languages Department and Internet resources |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Application | 6 | % 15 |
Homework Assignments | 2 | % 0 |
Midterms | 1 | % 30 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 4 | 56 |
Application | 6 | 6 | 36 |
Homework Assignments | 2 | 2 | 4 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 100 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 3 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | 1 |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | 1 |
4) | To be able to follow and interpret innovations in the field of advertising | 1 |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | 1 |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | 1 |
7) | To recognize and understand all the dynamics within the field of advertising | 2 |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising | 2 |