Week |
Subject |
Related Preparation |
1) |
Introduction to the course and syllabus review. |
CW: Course requirements.
HW: Providing examples of different sector’s brands |
2) |
Creating an Identity |
CW: Analysing world brands and typografy
HW: Choosing sector |
3) |
Students will conduct a corporate needs analysis and work on preliminary concepts |
CW: Discusing corporate needs / logo’s drafts
HW: Providing examples of Turkish brands |
4) |
Research/Chossing a brand (different for each student) |
CW: Brand analogies /preparing logotype alternatives |
5) |
Presenting concepts and pre-resolved designs |
CW: Preparing logotype alternatives
HW: Logo’s fine tunning |
6) |
Presentation & Critique: Depth & clarity of analysis- Originality & visual impact- Practicality of the mark – |
CW: Logo’s fine tunning
HW: Preparing booklet |
7) |
Review |
Presentation of the booklet(A4): Logotype: black-white, color, minimal size, background usages |
8) |
Research/Chossing a brand (same for all the students) |
CW: Research /brand analogies.
HW: Preparing first alternatives |
9) |
Introduction to related trade services, information on copyright laws, registration of trademarks, business structures, documents, signage and stationery design. |
CW: Logotype’s fine tunning
HW: Creating stationery’s structure |
10) |
Conducting a corporate needs analysis and work on preliminary concepts (1) |
CW: Corporate analysis/ stationery’s structures
HW: Preparing stationary and merchandise |
11) |
Conducting a corporate needs analysis and work on preliminary concepts (2) |
CW: Researching various corporate identity manuals |
12) |
Producing a draft corporate standards manual for the guidance of persons charged with the application and control of the identity. |
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13) |
Producing the final corporate standards manual suitable for inclusion in their portfolio. |
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14) |
Corporate Standards manual presentation
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Program Outcomes |
Level of Contribution |
1) |
Being able to identify problems and ask right questions |
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2) |
Having problem solving skills and developing necessary analytical attitude |
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3) |
Comprehending theoretical arguments along with counter arguments in detail |
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4) |
Gaining awareness of lifelong learning and being qualified for pursuing graduate education |
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5) |
Applying theoretical concepts in project planning |
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6) |
Communicating efficiently by accepting differences and carrying out compatible teamwork |
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7) |
Increasing efficiency rate in business environment |
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8) |
Developing innovative and creative solutions in face of uncertainty |
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9) |
Researching to gather information for understanding current threats and opportunities in business |
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10) |
Being aware of the effects of globalization on society and business while deciding |
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11) |
Possessing digital competence and utilizing necessary technology |
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12) |
Communicating in at least one foreign language in academic and daily life |
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13) |
Possessing managing skills and competence |
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14) |
Deciding with the awareness of the legal and ethical consequences of business operations |
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15) |
Expressing opinions that are built through critical thinking process in business and academic environment |
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