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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SKY3077	Human Relations and Communication	Fall	2	0	2	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi PINAR PEKTEKİN
Recommended Optional Program Components:	none
Course Objectives:	development of students’ communication skills, make a contribute them about good human relations and communication experience

Learning Outcomes

The students who have succeeded in this course;
1 Students will comprehend the role of value judgments in communication
2 Students will learn about the problems that result from sender/receiver in interpersonal communication.
3 Students will comprehend the importance of empathy in positive communication
4 Students will understand the importance of emotions and their role in communication, as well as the importance of the parent-teacher relationship, the teacher-teacher relationship and the teacher-student relationship
5 Students will learn about the basic concepts of communication, communication models,components of communication and human communication.

Course Content

Introduction of the course
Kinds and models of communication
Communication in family
Communication at school
Communication in organizations
Empathy
Communication problems
The reasons of communication problems
Effective speaking
Effective listening
Body language
Rights and responsibilities
Values and their role in communication

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction of the course	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
2)	Kinds and models of communication	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
3)	Communication in family	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
4)	Communication at school	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
5)	Communication in organizations	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
6)	Empathy	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
7)	Communication problems	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
8)	Mid-Term
9)	The reasons of communication problems	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
10)	Effective speaking	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
11)	Effective listening	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
12)	Body language	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
13)	Rights and responsibilities	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
14)	Values and their role in communication	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date

Sources

Course Notes / Textbooks:	Haftalık olarak verilecektir./Will be given weekly.
References:	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	12	10	120
Midterms	1	1	1
Final	1	1	1
Total Workload			150

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2