PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SKY3077	Human Relations and Communication	Spring	2	0	2	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi PINAR PEKTEKİN
Recommended Optional Program Components:	none
Course Objectives:	development of students’ communication skills, make a contribute them about good human relations and communication experience

Learning Outcomes

The students who have succeeded in this course;
1 Students will comprehend the role of value judgments in communication
2 Students will learn about the problems that result from sender/receiver in interpersonal communication.
3 Students will comprehend the importance of empathy in positive communication
4 Students will understand the importance of emotions and their role in communication, as well as the importance of the parent-teacher relationship, the teacher-teacher relationship and the teacher-student relationship
5 Students will learn about the basic concepts of communication, communication models,components of communication and human communication.

Course Content

Introduction of the course
Kinds and models of communication
Communication in family
Communication at school
Communication in organizations
Empathy
Communication problems
The reasons of communication problems
Effective speaking
Effective listening
Body language
Rights and responsibilities
Values and their role in communication

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction of the course	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
2)	Kinds and models of communication	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
3)	Communication in family	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
4)	Communication at school	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
5)	Communication in organizations	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
6)	Empathy	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
7)	Communication problems	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
8)	Mid-Term
9)	The reasons of communication problems	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
10)	Effective speaking	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
11)	Effective listening	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
12)	Body language	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
13)	Rights and responsibilities	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date
14)	Values and their role in communication	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001. Research Articles on the subject to date

Sources

Course Notes / Textbooks:	Haftalık olarak verilecektir./Will be given weekly.
References:	Doğan Cüceloğlu, İnsan ve Davranışı. İstanbul: Remzi Kitabevi. 1991. Eric, Berne, Tansaksiyonel Analize Giriş. Ankara:1998. Ustün, Dökmen, İletişim Çatışmaları ve Empati Anakara: Sistem Yayıncılık, 2001.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	12	10	120
Midterms	1	1	1
Final	1	1	1
Total Workload			150

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.