PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SKY4067	Culture, Art and Istanbul	Spring Fall	2	0	2	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. İSHAK AYDEMİR
Recommended Optional Program Components:	none
Course Objectives:	Arousing interest in learning and recognition of Istanbul , the Istanbul to live it out with a rich cultural heritage and to educate individuals to become aware of the transfer and Istanbul specially in urban and residential area and ensure the development of a sense of belonging among individuals.

Learning Outcomes

The students who have succeeded in this course;

Having knowledge about the history of Istanbul and the Istanbul recognition is to provide a better way. Architectural, artistic , literary, geographical, historical, sociological and economic perspectives gives a chance to look .

Course Content

architectural cultural riches of Istanbul city, artistic, literary , geographical, historical, and sociological issues includes explaining evolutionary change that the city spent examining the economic perspective.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Student Life in Istanbul	Şehir ve Kültür İstanbul Kitabındaki “Geleneksel Türk Sanatları ve İstanbul” “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Şehir ve Kültür İstanbul “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Research Articles on the subject to date
2)	Istanbul today than yesterday	Şehir ve Kültür İstanbul Kitabındaki “Geleneksel Türk Sanatları ve İstanbul” “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Şehir ve Kültür İstanbul “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Research Articles on the subject to date
3)	Legends Istanbul	Şehir ve Kültür İstanbul Kitabındaki “Geleneksel Türk Sanatları ve İstanbul” “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Şehir ve Kültür İstanbul “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Research Articles on the subject to date
4)	From today's Istanbul Prohistorya settled History	Şehir ve Kültür İstanbul Kitabındaki “Geleneksel Türk Sanatları ve İstanbul” “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Şehir ve Kültür İstanbul “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Research Articles on the subject to date
5)	Restaurants in Istanbul From Past to Present	Şehir ve Kültür İstanbul Kitabındaki “Geleneksel Türk Sanatları ve İstanbul” “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Şehir ve Kültür İstanbul “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Research Articles on the subject to date
6)	Istanbul's Historical and Cultural Values	Şehir ve Kültür İstanbul Kitabındaki “Geleneksel Türk Sanatları ve İstanbul” “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Şehir ve Kültür İstanbul “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Research Articles on the subject to date
7)	Read Art and Cultural Heritage Perspective Istanbul	Şehir ve Kültür İstanbul Kitabındaki “Geleneksel Türk Sanatları ve İstanbul” “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Şehir ve Kültür İstanbul “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Research Articles on the subject to date
8)	Mid-Term
9)	Global City and Istanbul	Şehir ve Kültür İstanbul Kitabındaki “Geleneksel Türk Sanatları ve İstanbul” “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Şehir ve Kültür İstanbul “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Research Articles on the subject to date
10)	In the 19th and 20th centuries Head of Economic and Social Life in Istanbul	Şehir ve Kültür İstanbul Kitabındaki “Geleneksel Türk Sanatları ve İstanbul” “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Şehir ve Kültür İstanbul “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Research Articles on the subject to date
11)	On Poets and On Istanbul	Şehir ve Kültür İstanbul Kitabındaki “Geleneksel Türk Sanatları ve İstanbul” “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Şehir ve Kültür İstanbul “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Research Articles on the subject to date
12)	Istanbul's urban transformation and History	Şehir ve Kültür İstanbul Kitabındaki “Geleneksel Türk Sanatları ve İstanbul” “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Şehir ve Kültür İstanbul “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Research Articles on the subject to date
13)	Tale of Two Districts	Şehir ve Kültür İstanbul Kitabındaki “Geleneksel Türk Sanatları ve İstanbul” “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Şehir ve Kültür İstanbul “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Research Articles on the subject to date
14)	Read Art and Cultural Heritage Perspective Istanbul	Şehir ve Kültür İstanbul Kitabındaki “Geleneksel Türk Sanatları ve İstanbul” “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Şehir ve Kültür İstanbul “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Research Articles on the subject to date

Sources

Course Notes / Textbooks:	Haftalık olarak verilecektir./Will be given weekly.
References:	Şehir ve Kültür İstanbul Kitabındaki “Geleneksel Türk Sanatları ve İstanbul”. Kitabındaki “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Şehir ve Kültür İstanbul Kitabındaki “Şehir ve Kültür, Eşsizliğin Doruk Noktası: İstanbul” Konulara ilişkin güncel araştırma makaleleri

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	12	10	120
Midterms	1	1	1
Final	1	1	1
Total Workload			150

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.