PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SKY3072	Literacy of Health	Spring Fall	2	0	2	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi YONCA SEVİM
Course Objectives:	access to health information resources to protect, maintain, improve and improve the quality of life of students and Correct use and understanding of this information

Learning Outcomes

The students who have succeeded in this course;
Graduates have knowledge about theoretical and practical information related to the field of health management and to be able to implement this knowledge; gain knowledge and skills on understanding, analyzing and directing administrative, financial, technical, juridical and medical process of health organizations; understand basic elements and characteristics of health system and to understand to analyze health policy; have knowledge and skills on managing information systems on health management and to be able to effectively us it.

Course Content

Dimensions of Health Literacy and Its Importance
Main Determinant of Health: Health Literacy
Health Literacy in The World
Tests Used to Measure Health Literacy
Health Literacy Survey Results and Interpretation in Turkey
Mass Communication and Critical Health Literacy
Mobile Health and Health Literacy
Nutrition and Health Literacy
Health literacy in terms of women's health
Health Literacy for Active Aging
Health Expenditures of Health Literacy and Use of Health Services
Evaluation in Terms of
An Overview

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Health Literacy	Türkiye Sağlık Okuryazarlığı Araştırması,2014 Sağlık ve Sosyal Hizmet Çalışanları Sendikası Prof. Dr. Şengül HABLEMİTOĞLU, 2015, Sağlık Okuryazarlığı, Ankara Üniversitesi
2)	The Conceptual Framework of Health Literacy	Türkiye Sağlık Okuryazarlığı Araştırması,2014 Sağlık ve Sosyal Hizmet Çalışanları Sendikası Prof. Dr. Şengül HABLEMİTOĞLU, 2015, Sağlık Okuryazarlığı, Ankara Üniversitesi
3)	Development of Health Literacy I	Türkiye Sağlık Okuryazarlığı Araştırması,2014 Sağlık ve Sosyal Hizmet Çalışanları Sendikası Prof. Dr. Şengül HABLEMİTOĞLU, 2015, Sağlık Okuryazarlığı, Ankara Üniversitesi
4)	Development of Health Literacy II	Türkiye Sağlık Okuryazarlığı Araştırması,2014 Sağlık ve Sosyal Hizmet Çalışanları Sendikası Prof. Dr. Şengül HABLEMİTOĞLU, 2015, Sağlık Okuryazarlığı, Ankara Üniversitesi
5)	Health literacy training in EU	Türkiye Sağlık Okuryazarlığı Araştırması,2014 Sağlık ve Sosyal Hizmet Çalışanları Sendikası Prof. Dr. Şengül HABLEMİTOĞLU, 2015, Sağlık Okuryazarlığı, Ankara Üniversitesi
6)	Conceptual Model and Scales Used in Health Literacy	Türkiye Sağlık Okuryazarlığı Araştırması,2014 Sağlık ve Sosyal Hizmet Çalışanları Sendikası Prof. Dr. Şengül HABLEMİTOĞLU, 2015, Sağlık Okuryazarlığı, Ankara Üniversitesi
7)	Studies on Increasing Health Literacy in Society	Türkiye Sağlık Okuryazarlığı Araştırması,2014 Sağlık ve Sosyal Hizmet Çalışanları Sendikası Prof. Dr. Şengül HABLEMİTOĞLU, 2015, Sağlık Okuryazarlığı, Ankara Üniversitesi
8)	Mid-Term
9)	Main determinants of health literacy	Türkiye Sağlık Okuryazarlığı Araştırması,2014 Sağlık ve Sosyal Hizmet Çalışanları Sendikası Prof. Dr. Şengül HABLEMİTOĞLU, 2015, Sağlık Okuryazarlığı, Ankara Üniversitesi
10)	Health Literacy in Turkey	Türkiye Sağlık Okuryazarlığı Araştırması,2014 Sağlık ve Sosyal Hizmet Çalışanları Sendikası Prof. Dr. Şengül HABLEMİTOĞLU, 2015, Sağlık Okuryazarlığı, Ankara Üniversitesi
11)	Health Literacy in Health Institutions	Türkiye Sağlık Okuryazarlığı Araştırması,2014 Sağlık ve Sosyal Hizmet Çalışanları Sendikası Prof. Dr. Şengül HABLEMİTOĞLU, 2015, Sağlık Okuryazarlığı, Ankara Üniversitesi
12)	Health Literacy Relationship with Mass Media	Türkiye Sağlık Okuryazarlığı Araştırması,2014 Sağlık ve Sosyal Hizmet Çalışanları Sendikası Prof. Dr. Şengül HABLEMİTOĞLU, 2015, Sağlık Okuryazarlığı, Ankara Üniversitesi
13)	Evaluation of Health Literacy Readership in Terms of Health Services Use	Türkiye Sağlık Okuryazarlığı Araştırması,2014 Sağlık ve Sosyal Hizmet Çalışanları Sendikası Prof. Dr. Şengül HABLEMİTOĞLU, 2015, Sağlık Okuryazarlığı, Ankara Üniversitesi
14)	Overview	Türkiye Sağlık Okuryazarlığı Araştırması,2014 Sağlık ve Sosyal Hizmet Çalışanları Sendikası Prof. Dr. Şengül HABLEMİTOĞLU, 2015, Sağlık Okuryazarlığı, Ankara Üniversitesi

Sources

Course Notes / Textbooks:	Haftalık olarak verilecektir./Will be given weekly.
References:	Türkiye Sağlık Okuryazarlığı Araştırması,2014 Sağlık ve Sosyal Hizmet Çalışanları Sendikası Prof. Dr. Şengül HABLEMİTOĞLU, 2015, Sağlık Okuryazarlığı, Ankara Üniversitesi

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	12	10	120
Midterms	1	1	1
Final	1	1	1
Total Workload			150

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.