PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
HEM3070	Epidemiology	Spring Fall	2	0	2	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi EVİN KORKMAZ
Course Lecturer(s):	Dr. Öğr. Üyesi AHU KÜRKLÜ
Recommended Optional Program Components:	None
Course Objectives:	Determine the distribution of diseases that are required for the planning of health activities in the community and the factors that affecting, teach the characteristics of people, places and time of diseases and to gain skills for reviewing of these factors, make a measurable value of the concept of disease by getting help from different mathematical criteria, determine the health problems that threaten society in realistic and scientific way, improve social preventive health measures and gain skills of implementation during the students' education and professional activities by teaching the basic epidemiological information they will need.

Learning Outcomes

The students who have succeeded in this course;
1. Know the concepts related to Epidemiology.
2. Know the phenomena of Epidemiology.
3. Explain the usage areas of epidemiology.
4. Explain the strategies of epidemiology.
5. Explain the research methods of epidemiology.
6. Use the epidemiological principles in determining of the prevalence of health problems that threaten society, cause the most illness and death.
7. Understand the characteristics of people, places and time of diseases.
8. Evaluate the characteristics of people, places and time of diseases and diseases.
9. Calculate the incidence and prevalence in the distribution of diseases.
10. Use the research methods in epidemiology effectively in the scientific and professional activities.
11. Calculate the epidemiological speed and rates in the scientific evaluation and measure of health events.
12. Know the primary, secondary and tertiary preventive measures to prevent from diseases.
13. Understand the causal relationships of the diseases.
14. Know the epidemiological characteristics of infectious diseases.
15. Implement the measures such as filiacion, quarantine, hygiene etc to protect society from infectious diseases.
16. Learn the epidemiological characteristics of chronic diseases and gain social and individual skills preventing their development.
17. Plan the epidemiological researches.
18. Use the epidemiological studies planned effectively in protecting of the community health.

Course Content

The general principles of epidemiology, health issues important to our country in the light of these principles and functions of the nurse in the war with them, epidemiological research methods.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Epidemiology Definition, historical development, and uses
2)	Strategies of epidemiology, classification and general characteristics of epidemiological research
3)	Descriptive epidemiology
4)	Analytical Research Case-control studies
5)	Analytical Research Cross-sectional studies
6)	Field scans
7)	Analytical Research- Cohort studies
8)	Midterm exam
9)	Experimental research
10)	The epidemiology of infectious diseases
11)	The epidemiology of infectious diseases
12)	Epidemiological investigation of outbreaks
13)	Epidemiological data sources
14)	Universe and sampling methods,Epidemiological research planning

Sources

Course Notes / Textbooks:	Ders notları haftalık olarak verilecektir. Course notes will be given weekly.
References:	1. Epidemiyoloji, Kjelstrom; O.J., Nobel Tıp Kitabevi 2. Epidemiyoloji ve Halk Sağlığı, Prof.Dr. ETİZ;S., AÖF Yayını 3. Epidemiyoloji,Prof. Dr. Sabahat Tezcan,Hacettepe Halk Sağlığı Vakfı

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Presentations / Seminar	2	20	40
Homework Assignments	2	20	40
Midterms	1	20	20
Final	1	20	20
Total Workload			148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.