PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
MBG3004	Genetics	Spring Fall	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi EMİNE KANDEMİŞ
Recommended Optional Program Components:	There is none.
Course Objectives:	The main objective of the course is to provide an understanding of the principles and concepts of genetics and its applications in biological sciences.

Learning Outcomes

The students who have succeeded in this course;
1. Introduction to course, define basic concepts in genetics
2. Define DNA as the genetic material
3. Evaluate gene structure and function
4. Discuss outcomes of DNA variations
5. Define Mendelian genetics
6. Identify how chromosomes function in inheritance
7. Differentiate Non-Mendelian genetics from Mendelian genetics
8. Describe genomics and mapping of genomic sequences
9. Define dynamic aspects of genomics
10. Recognize relevance of genetics in cancer
11. Identify genetic composition of biological populations
12. Discuss theories on adaptation and evolution

Course Content

Genetics,which is a discipline of biology, is the study of genes, heredity, and variation in living organisms. The course content includes molecular structure and function of genes, gene behavior in the context of a cell or organism (e.g. dominance and epigenetics), patterns of inheritance from parent to offspring, and gene distribution, variation and change in populations.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Genetics, Introduction	Reading
2)	DNA as the Genetic Material	Reading
3)	Gene Structure and Function	Reading
4)	DNA Mutation, DNA Repair, and Transposable Elements	Reading
5)	Mendelian Genetics	Reading
6)	Chromosomal Basis of Inheritance	Reading
7)	Non-Mendelian Genetics I	Reading
8)	Non-Mendelian Genetics II	Reading
9)	Genomics: The Mapping and Sequencing of Genomes and Genetic Mapping in Eukaryotes	Reading
10)	Functional and Comparative Genomics	Reading
11)	SNPs and GWAS	Reading
12)	Genetics of Cancer	Reading
13)	Population Genetics	Reading
14)	Molecular Evolution	Reading

Sources

Course Notes / Textbooks:

Ders notları haftalık olarak verilecektir.
Course notes will be supplied weekly.

References:

1. iGenetics: A Molecular Approach with Mastering Genetics, Peter J. Russell, Third Edition, Pearson Education Inc., 2010 (ISBN-13: 978-0-321-56976-9)
2. Concepts of Genetics, William S. Klug, Michael R. Cummings, Tenth Edition, Pearson Benjamin Cummings, 2011 (ISBN-13: 978-0321732330)
3. Genes X, Jocelyn E. Krebs, Elliott S. Goldstein, Stephen T. Kilpatrick
Jones & Bartlett Publishers, 2009 (ISBN-13: 978-0763766320)

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 5
Laboratory	1	% 20
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	12	2	24
Study Hours Out of Class	14	5	70
Midterms	1	19	19
Final	1	20	20
Total Workload			175

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.