PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
MBG3003	Microbiology	Spring Fall	2	2	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ELIZABETH HEMOND
Course Objectives:	The course will introduce the students to the biology of microorganisms with emphasis on prokaryotes. It covers structure, metabolism, genetics, growth and pathogenicity of bacteria.

Learning Outcomes

The students who have succeeded in this course;
1.Define about basic principles of microbiology
2. Make an introduction to microbial world
3. Compare cellular structure and function in bacteria and archae
4. Recognize nutrition and culture of microorganisms
5. Discuss microbial growth
6. Define molecular biology of bacteria
7. Define regulation of gene expression
8. Identify viruses and virology
9. Compare genetics of bacteria and archae
10. Define genetics of lower eukaryotic microbes
11. Recognize microbial genomics

Course Content

Microbiology is the study of microscopic organisms at the unicellular, multicellular or acellular level. The course content includes understanding the basics of disciplines such as virology, mycology, parasitology and bacteriology.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Basic Principles of Microbiology
2)	Introduction to Microbial World
3)	Cellular Structure and Function in Bacteria and Archae
4)	Nutrition and Culture of Microorganisms
5)	Microbial Growth
6)	Molecular Biology of Bacteria-I
7)	Molecular Biology of Bacteria-II
8)	Regulation of Gene Expression I
9)	Regulation of Gene Expression II
10)	Viruses ve Virology-I
11)	Viruses ve Virology-II
12)	Genetics of Bacteria and Archaea
13)	Genetics of Lower Eukaryotic Microbes
14)	Microbial Genomics

Sources

Course Notes / Textbooks:	Ders notları haftalık olarak verilecektir. Course notes will be provided weekly.
References:	Brock Biology of Microorganisms, Madigan, Martinko, Clark, Benjamin Cummings Publish., 2012, ISBN: 9780321649638 032164963X 9780321726759 0321726758

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 5
Laboratory	10	% 20
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Laboratory	10	2	20
Study Hours Out of Class	14	8	112
Midterms	1	2	2
Final	1	2	2
Total Workload			178

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.