Week |
Subject |
Related Preparation |
1) |
Introduction to Immunology |
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2) |
Cells and tissues of the immune system |
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3) |
Innate immunity |
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4) |
Antigen processing and presentation to T cell |
|
5) |
Antigen detection by adaptive immunity |
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6) |
Cell mediated immune responses |
|
7) |
Effector mechanism of cell mediated immunity |
|
8) |
Humoral immunity |
|
9) |
Effector mechanism of humeral immunity |
|
10) |
Hypersensitivity and types |
|
11) |
Innate and adaptive immunodeficiency |
|
12) |
Immunological tolerance and autoimmunity |
|
13) |
Immune response to tumors and transplantation and rejection |
|
14) |
Cytokines, chemokine, their receptors and techniques in immunology |
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Course Notes / Textbooks: |
1. Basic Immunology Updated Edition: Functions and Disorders of the Immune System AK. Abbas, AH. Lichtman, 3. Edition, Saunders, 2010.
-Kuby Immunology, TJ. Kindt, BA. Osborne, RA. Goldsby, 6th edition, W. H. Freeman & Company, 2006.
-Janeway's Immunobiology, KM. Murphy, P Travers, M Walport, 7 edition, Garland Science, 2007.
-Immunology: A Short Course, R. Coico, G Sunshine, 6. Edition, Wiley-Blackwell, 2009.
-Roitt's Essential Immunology, PJ Delves, SJ Martin, DR Burton, IM Roitt, 12 edition, Wiley-Blackwell, 2011." |
References: |
1. www.sciencedirect.com
2. www.ncb.nlm.nih.gov.tr |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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