PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
MBG4061	Immunology	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ELIZABETH HEMOND
Course Objectives:	To determine the functions of the immune system, to learn the immune system components and immune system types, to understand the molecular mechanism of immune deficiency and autoimmune diseases.

Learning Outcomes

The students who have succeeded in this course;
1. Can comprehend the essential roles of immune system according to the knowledge of immun system components they gain during the course.
2. Can discriminate the immune system types by comparing their components and their functions
3. Can schema the immun response effector mechanism by learning the crosstalk of cells and molecules
4. Can find association between immune response and the pathogenesis of immun deficiency and autoimmune disease.
5. Can comprehend the immunological methods working principles by using the knowledg in advanced molecular biological methods.
6. Can reach the information about adaptive and humaral immune deficiency syndromes accorindg to scientific papers, assimilate and discusss the knowledge

Course Content

To determine the functions of the immune system, to learn the immune system components and immune system types, to understand the molecular mechanism of the immune deficiency and autoimmune diseases

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Immunology
2)	Cells and tissues of the immune system
3)	Innate immunity
4)	Antigen processing and presentation to T cell
5)	Antigen detection by adaptive immunity
6)	Cell mediated immune responses
7)	Effector mechanism of cell mediated immunity
8)	Humoral immunity
9)	Effector mechanism of humeral immunity
10)	Hypersensitivity and types
11)	Innate and adaptive immunodeficiency
12)	Immunological tolerance and autoimmunity
13)	Immune response to tumors and transplantation and rejection
14)	Cytokines, chemokine, their receptors and techniques in immunology

Sources

Course Notes / Textbooks:

1. Basic Immunology Updated Edition: Functions and Disorders of the Immune System AK. Abbas, AH. Lichtman, 3. Edition, Saunders, 2010.
-Kuby Immunology, TJ. Kindt, BA. Osborne, RA. Goldsby, 6th edition, W. H. Freeman & Company, 2006.
-Janeway's Immunobiology, KM. Murphy, P Travers, M Walport, 7 edition, Garland Science, 2007.
-Immunology: A Short Course, R. Coico, G Sunshine, 6. Edition, Wiley-Blackwell, 2009.
-Roitt's Essential Immunology, PJ Delves, SJ Martin, DR Burton, IM Roitt, 12 edition, Wiley-Blackwell, 2011."

References:

1. www.sciencedirect.com
2. www.ncb.nlm.nih.gov.tr

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Presentation	2	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	7	98
Presentations / Seminar	2	4	8
Final	1	2	2
Total Workload			150

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.