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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
MBG4054	Ecology	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ELIZABETH HEMOND
Course Objectives:	The objective of this course is to introduce the fundamental concepts that define the field of ecology and to provide major ideas shaping modern ecology.

Learning Outcomes

The students who have succeeded in this course;
1. Define the fundamental concepts of ecology.
2. Discuss the ideas that shape modern ecology.
3. Discuss the models that describe ecological systems.
4. Analyze in reading, discussing, and synthesizing primary literature in ecology.
5. Discuss the impacts and importance of ecology on earth.
6. Discuss the significance of evolution, biodiversity and ecology.

Course Content

The interaction of organisms with their biological and physical environments, ecosystem concepts, environmental requirements of organisms, limiting factors, energy cycles in ecological systems, biogeochemical cycles, and principles of population ecology and community ecology.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Ecology as a science; The Ecology-Evolution interaction
2)	The physical environment
3)	The organism and its environment/ Adaptations
4)	Populations I
5)	Populations II
6)	Species interactions I
7)	Species interactions II
8)	Overview
9)	Community ecology I
10)	Community ecology II
11)	Ecosystem ecology
12)	Biogeographical ecology
13)	Human ecology I
14)	Human ecology II

Sources

Course Notes / Textbooks:	Course notes will be supplied. Elements of Ecology,Thomas M. Smith and Robert Leo Smith, 8th Edition, Benjamin Cummings, 2012 (ISBN 13: 9780321736079)
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 5
Presentation	1	% 20
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	8	112
Presentations / Seminar	1	2	2
Midterms	1	2	2
Final	1	2	2
Total Workload			160

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2