ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
MBG4054 | Ecology | Spring |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi ELIZABETH HEMOND |
Course Objectives: | The objective of this course is to introduce the fundamental concepts that define the field of ecology and to provide major ideas shaping modern ecology. |
The students who have succeeded in this course; 1. Define the fundamental concepts of ecology. 2. Discuss the ideas that shape modern ecology. 3. Discuss the models that describe ecological systems. 4. Analyze in reading, discussing, and synthesizing primary literature in ecology. 5. Discuss the impacts and importance of ecology on earth. 6. Discuss the significance of evolution, biodiversity and ecology. |
The interaction of organisms with their biological and physical environments, ecosystem concepts, environmental requirements of organisms, limiting factors, energy cycles in ecological systems, biogeochemical cycles, and principles of population ecology and community ecology. |
Week | Subject | Related Preparation |
1) | Ecology as a science; The Ecology-Evolution interaction | |
2) | The physical environment | |
3) | The organism and its environment/ Adaptations | |
4) | Populations I | |
5) | Populations II | |
6) | Species interactions I | |
7) | Species interactions II | |
8) | Overview | |
9) | Community ecology I | |
10) | Community ecology II | |
11) | Ecosystem ecology | |
12) | Biogeographical ecology | |
13) | Human ecology I | |
14) | Human ecology II |
Course Notes / Textbooks: | Course notes will be supplied. Elements of Ecology,Thomas M. Smith and Robert Leo Smith, 8th Edition, Benjamin Cummings, 2012 (ISBN 13: 9780321736079) |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 5 |
Presentation | 1 | % 20 |
Midterms | 1 | % 25 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 8 | 112 |
Presentations / Seminar | 1 | 2 | 2 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 160 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |