PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
MBG4054	Ecology	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ELIZABETH HEMOND
Course Objectives:	The objective of this course is to introduce the fundamental concepts that define the field of ecology and to provide major ideas shaping modern ecology.

Learning Outcomes

The students who have succeeded in this course;
1. Define the fundamental concepts of ecology.
2. Discuss the ideas that shape modern ecology.
3. Discuss the models that describe ecological systems.
4. Analyze in reading, discussing, and synthesizing primary literature in ecology.
5. Discuss the impacts and importance of ecology on earth.
6. Discuss the significance of evolution, biodiversity and ecology.

Course Content

The interaction of organisms with their biological and physical environments, ecosystem concepts, environmental requirements of organisms, limiting factors, energy cycles in ecological systems, biogeochemical cycles, and principles of population ecology and community ecology.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Ecology as a science; The Ecology-Evolution interaction
2)	The physical environment
3)	The organism and its environment/ Adaptations
4)	Populations I
5)	Populations II
6)	Species interactions I
7)	Species interactions II
8)	Overview
9)	Community ecology I
10)	Community ecology II
11)	Ecosystem ecology
12)	Biogeographical ecology
13)	Human ecology I
14)	Human ecology II

Sources

Course Notes / Textbooks:	Course notes will be supplied. Elements of Ecology,Thomas M. Smith and Robert Leo Smith, 8th Edition, Benjamin Cummings, 2012 (ISBN 13: 9780321736079)
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 5
Presentation	1	% 20
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	8	112
Presentations / Seminar	1	2	2
Midterms	1	2	2
Final	1	2	2
Total Workload			160

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.