PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
MBG4052	Plant Biology and Genetics	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ELIZABETH HEMOND
Course Objectives:	The objective of this course is to introduce the basic concepts in the areas of plant biology and plant genetics. Also, the latest improvements and important technologies used in plant biotechnology will be discussed.

Learning Outcomes

The students who have succeeded in this course;
1. Define how the system works in plants.
2. Discuss the structure, physiology and development of plants.
3. Recognize the importance of plant diversity.
4. Define plant genetics and breeding.
5. Define plant biotechnology.
6. Discuss the latest improvements in plant science.
7. Discuss the importance of plants for the world.

Course Content

An introductory course on plant sciences and genetics, including topics on plant structure, physiology and development as well as subjects related with plant genetics and biotechnology.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Plant structure and function I
3)	Plant structure and function II
4)	Plant physiology
5)	Plant growth and development
6)	Plant reproduction
7)	Plant diversity
8)	Overview
9)	Plant genetics: Introduction
10)	Special topics in plant genetics
11)	Advances in plant genetics
12)	Plant breeding and propagation
13)	Plant biotechnology I
14)	Plant biotechnology II

Sources

Course Notes / Textbooks:

Course notes will be supplied

References:

1) Plant, genes and crop biotechnology, Chrispeels MJ and Sadava DE,2nd edition, 2003, Johns and Bartlett Publishers Inc., ISBN 0-7637-1586-7.
2) Introductory plant biology, Kingsley R Stern, James E Bidlack,
and Shelley H Jansky, 12th edition, 2011, McGraw-Hill Higher Education, ISBN: 0073040525.
3) Plant Biotechnology and genetics: Principles, techniques and applications, Stewart CN, 2008, Wiley and Sons. NJ.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 5
Presentation	1	% 20
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	8	112
Presentations / Seminar	1	2	2
Final	1	2	2
Total Workload			158

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.