PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IAY2009	Management and Organization in Health Institutions	Spring Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Instructor SELMA BAZ
Course Lecturer(s):	Dr. Öğr. Üyesi İLKAY TURAN
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to know the management techniques and practices required in every department of the enterprises and to gain skills.

Learning Outcomes

The students who have succeeded in this course;
1. Explain the terms of management and organization science.
2. Explains classical, neoclassical and modern management thought movements.
3. Knows management functions.
4. Knows new management techniques.
5. Knows and explains the elements that make up the organization.
6. Divides the organization according to various bases.
7. Can prepare organization chart.
8. Knows the new organization models and techniques.

Course Content

The birth of the science of management and its historical development process, The History of Management Science and Theories 1-2-3, Management Processes, Managerial Styles, Characteristics of a Successful Manager and Ways of Acquiring them, Innate Characteristics, Educational Characteristics, Educational Characteristics, Personal Characteristics, Importance of Communication in Health Institutions Management, Motivation and Importance in Health Institutions Management, Conflict and Management in Health Institutions Management, Health Services and Health Management

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Management Concepts	Non
2)	Emergence and Historical Development of Management Science	Non
3)	Classical, Neoclassical and Modern Management Theories	Non
4)	Functions of Management, Planning	Non
5)	Organization	Non
6)	Command	Non
7)	Coordination	Non
8)	Control	Non
9)	Contemporary Perspectives on Management and Organization, Total Quality Management	Non
10)	Network Organizations, Reengineering	Non
11)	Outsourcing, Benchmarking	Non
12)	Empowerment, Delayering	Non
13)	Learning Organizations, Management by Objectives	Non
14)	Virtual Organizations, Customer relations	Non

Sources

Course Notes / Textbooks:	Yönetim ve Organizasyon-Nurullah GENÇ Yönetim ve Organizasyon -Şerif ŞİMŞEK DilaverTengilimoğlu ve Arkadaşları(2012) “Sağlık İşletmeleri Yönetimi”, Nobel Yayınları, Ankara Stephen M. Shortell, Arnold D. Kaluzny (2000) "Health Care Management''
References:	Yönetim ve Organizasyon-Nurullah GENÇ Yönetim ve Organizasyon -Şerif ŞİMŞEK DilaverTengilimoğlu ve Arkadaşları(2012) “Sağlık İşletmeleri Yönetimi”, Nobel Yayınları, Ankara Stephen M. Shortell, Arnold D. Kaluzny (2000) "Health Care Management''

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Midterms	1	% 30
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	2	28
Homework Assignments	3	5	15
Quizzes	1	1	1
Midterms	1	1	1
Final	1	2	2
Total Workload			75

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.