PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
RTR2011	Organizational Behavior in Health Institutions	Spring Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor AYBİKE ELİF BOLCAN
Course Lecturer(s):	Dr. Öğr. Üyesi İLKAY TURAN
Recommended Optional Program Components:	None
Course Objectives:	This course is intended to demonstrate the behavioral problems faced by health care provider and manager candidates to gain behavioral skills they may need for the solution of this problem. In addition to the concept of forming behavior such as attitudes and perceptions ; administrators often need their leadership, the motiavasyo , teamwork , problem solving, stress and conflict management , organizational change, ethical and psychological harassment ( mobbing ) is intended to be reflections of concepts such as in health care facilities.

Learning Outcomes

The students who have succeeded in this course;
1- Understanding the basic principles and theories of organizational behavior
2- Ability to critically evaluate different perspectives
3- Gaining basic knowledge of terminology, classifications, methods and trends related to the field of study

Course Content

Organizational Behavior and Fundamentals of Organizational Behavior, Perception and Attribution Processes, people, groups, decision-making, organizational culture, attitudes, morale, stress, mobbing, working environment issues.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Organizational Behavior and Basic Concepts
2)	Perception and Attribution-Personality, Attitudes, Emotions and Values
3)	Motivation and Related Theories
4)	Motivation and Related Theories
5)	Learning, Organizational Learning/ Organizational Culture
6)	Groups and Teams
7)	Midterm
8)	Conflict Management and Negotiation
9)	Power and Politics - Stress and Stress Management
10)	Leadership: Theories and Practices
11)	Communication
12)	Decision making
13)	Homework presentations and Discussion
14)	Homework presentations and Discussion

Sources

Course Notes / Textbooks:

1. EREN, Erol, Örgütsel Davranış ve Yönetim Psikolojisi, 12. Baskı, İstanbul: Beta Basım A.Ş., 2010.
2. GÜNEY, Salih, Örgütsel Davranış, 1. Baskı, Ankara: Nobel Yayın Dağıtım, 2011.
3. ÖZKALP, Enver (Ed.), Davranış Bilimleri, Eskişehir: Anadolu Üniversitesi Yayınları, 1. Baskı, 2012.
4. ROBBINS, Stephen P., JUDGE, Timothy A., Örgütsel Davranış, 14. Basımdan Çeviri, Çev.: İnci ERDEM (Ed.), Ankara: Nobel Yayınevi, 2012.
5. SABUNCUOĞLU, Zeyyat, TÜZ, Melek, Örgütsel Psikoloji, 4. Baskı, İstanbul: Alfa Aktüel Yayınları, 2009.

References:

ÖZKALP, Enver, KIREL, Çiğdem, Örgütsel Davranış, 5. Baskı, Bursa: Ekin Yayınevi, 2011.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 10
Presentation	1	% 10
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	2	28
Presentations / Seminar	1	5	5
Homework Assignments	1	1	1
Midterms	1	1	1
Final	1	2	2
Total Workload			65

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.