ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0623 | Fashion and Media | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Prof. Dr. NİLAY ULUSOY |
Course Objectives: | Fashion is one of the fundamental ways in which humans communicate to each other about themselves. This course examines the intersection between fashion, media, personal identity in today’s society. Drawing on theories of rhetorical and social criticism, we will examine how the fashion industry creates powerful and persuasive messages to sell a given image to consumers. We will also study how those images are reinforced and given authority through media. |
The students who have succeeded in this course; 1. Acquire familiarity with concepts of fashion in relation to media in a Turkish as well as international context. 2. Will be competent to formulate research questions concerning fashion and its relation to media material. 3. Critique the role fashion and style play in visual self-presentation 4. Demonstrate an understanding of the economic, social, and cultural aspects offashion 5. Demonstrate an understanding of the relationship of modernity to style and visuality 6. Demonstrate a critical analysis of celebrity culture and how it functions |
Through cultural and media studies theory, the courses main topic is to examine how fashion makes meaning, and how it has been valued through history, popular culture and media institutions, focusing on therelationship between fashion, visual self-presentation, and power.. |
Week | Subject | Related Preparation |
1) | What is Fashion | |
2) | Introduction to Fashion and Culture | |
3) | Fashioning the Self | |
4) | The History of Fashion | |
5) | Fashion and the Masses | |
6) | Fashion, Communication, and Culture | |
7) | Roland Barthes and the Rhetoric of Fashion | |
8) | Midterm exam | |
9) | Fashion and Society | |
10) | Fashion in Popular Culture | |
11) | Fashion Icons | |
12) | Supermodels and Superstars | |
13) | Costume Design | |
14) | Fashion at the Edge |
Course Notes / Textbooks: | Course Notes / Textbooks selected readings from this books below: Fashion in Film: Adrienne Munich, Indiana University Press: 2011 Fashion Theory: A Reader, Malcom Barnard: Routledge, 2007 Barthes, Roland, The Language of Fashion (Oxford: Berg, 2004. Anne Hollander, Sex and Suits: The Evolution of Modern DressSteele, Valerie (eds). Barnard, Malcom, Fashion as Communication, New York: Routledge; 2 edition (29 Aug 2002) Moseley, Rachel, Fashioning Film Stars: Dress, Culture, Identity (London: BFI, 2005) McDowell, Colin Fashion Today, London, Phaidon Press Limited, 2000. |
References: | Course Notes / Textbooks selected readings from this books below: Fashion in Film: Adrienne Munich, Indiana University Press: 2011 Fashion Theory: A Reader, Malcom Barnard: Routledge, 2007 Barthes, Roland, The Language of Fashion (Oxford: Berg, 2004. Anne Hollander, Sex and Suits: The Evolution of Modern DressSteele, Valerie (eds). Barnard, Malcom, Fashion as Communication, New York: Routledge; 2 edition (29 Aug 2002) Moseley, Rachel, Fashioning Film Stars: Dress, Culture, Identity (London: BFI, 2005) McDowell, Colin Fashion Today, London, Phaidon Press Limited, 2000. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 13 | 4 | 52 |
Homework Assignments | 1 | 20 | 20 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 115 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 3 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | 3 |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | 3 |
4) | To be able to follow and interpret innovations in the field of advertising | 1 |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | 5 |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | 3 |
7) | To recognize and understand all the dynamics within the field of advertising | 2 |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising | 2 |