GEP0620 Visual LiteracyBahçeşehir UniversityDegree Programs BUSINESS ADMINISTRATIONGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
BUSINESS ADMINISTRATION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0620 Visual Literacy Fall
Spring
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Hybrid
Course Coordinator : Assist. Prof. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components: none
Course Objectives: This course focuses on the formulation of visual form and employment on visual media. It is an introduction to visual literacy exposing the basic visual vocabulary.
The aim of the course is to analyze the visual language of works of art and design objects.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course will be able to:
1- Develop critical thinking skills in relation to visual images;
2- Recognize visual perception;
3- Analyse the syntax of images including style and composition;
4- Analyse visual context;
5- Display visual presentation techniques;
6- Recognise visual hierarchy;
7- Enhance verbal and written literacy skills and vocabulary to be able to talk and write about images
8- To be able to understand, define, express and analyze the visual language of images.
9--To be able to understand, define, express and analyze the visual language of artworks (painting, sculpture).

Course Content

This course is designed to help students understand the visual media and the effect of visual forms in communication.Paintings, sculptures, design objects, visual properties of artworks, color harmony and color contrasts.
The teaching methods and techniques used in the course are lecture, observation, discussion and comparison.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course, artwork, artwork analyzing, course content.
2) Art, culture & society
3) Portrait
4) Landscape
5) Composition with figures.
6) Still life
7) Interior space
8) Midterm Week
9) Color in visual communication Basic Principles of composition Color contrasts and harmony.
10) Abstract painting
11) Geometric abstraction
12) Visual presentation
13) Sculpture
14) Industrial design objects

Sources

Course Notes / Textbooks:
References: Ways of Seeing, John Berger
Sınıf içi tartışmalar, ikincil olarak sanat tarihi ile ilgili kaynaklar/in-class discussions, resources related to art history as second degree reference.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 10 % 10
Midterms 1 % 40
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 13 6 78
Midterms 1 2 2
Final 1 2 2
Total Workload 121

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being able to identify problems and ask right questions 2
2) Having problem solving skills and developing necessary analytical attitude 1
3) Comprehending theoretical arguments along with counter arguments in detail 3
4) Gaining awareness of lifelong learning and being qualified for pursuing graduate education 4
5) Applying theoretical concepts in project planning 3
6) Communicating efficiently by accepting differences and carrying out compatible teamwork 4
7) Increasing efficiency rate in business environment
8) Developing innovative and creative solutions in face of uncertainty 3
9) Researching to gather information for understanding current threats and opportunities in business
10) Being aware of the effects of globalization on society and business while deciding 2
11) Possessing digital competence and utilizing necessary technology
12) Communicating in at least one foreign language in academic and daily life 3
13) Possessing managing skills and competence
14) Deciding with the awareness of the legal and ethical consequences of business operations
15) Expressing opinions that are built through critical thinking process in business and academic environment 3