BUSINESS ADMINISTRATION | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0620 | Visual Literacy | Fall Spring |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Recommended Optional Program Components: | none |
Course Objectives: | This course focuses on the formulation of visual form and employment on visual media. It is an introduction to visual literacy exposing the basic visual vocabulary. |
The students who have succeeded in this course; The students who have succeeded in this course will be able to: 1- Develop critical thinking skills in relation to visual images; 2- Recognize visual perception; 3- Analyse the syntax of images including style and composition; 4- Analyse visual context; 5- Display visual presentation techniques; 6- Recognise visual hierarchy; 7- Enhance verbal and written literacy skills and vocabulary to be able to talk and write about images |
This course is designed to help students understand the visual media and the effect of visual forms in communication. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | Art, culture & society | |
3) | What is visual communication? What is sign, symbol and word? | |
4) | Development of visual communication design | |
5) | Color in visual communication | |
6) | Basic Principles of composition | |
7) | Visual perception | |
8) | Concept Board Presentation | |
9) | Literacy in visual media | |
10) | Medium as a message | |
11) | Concept Board Presentation | |
12) | Visual presentation | |
13) | Body language | |
14) | Visual identity design | |
15) | General Review | |
16) | Final Exam |
Course Notes / Textbooks: | |
References: | Ways of Seeing, John Berger |
Semester Requirements | Number of Activities | Level of Contribution |
Total | % | |
PERCENTAGE OF SEMESTER WORK | % 0 | |
PERCENTAGE OF FINAL WORK | % | |
Total | % |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to identify problems and ask right questions | 3 |
2) | Having problem solving skills and developing necessary analytical attitude | |
3) | Comprehending theoretical arguments along with counter arguments in detail | |
4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
5) | Applying theoretical concepts in project planning | |
6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
7) | Increasing efficiency rate in business environment | |
8) | Developing innovative and creative solutions in face of uncertainty | 3 |
9) | Researching to gather information for understanding current threats and opportunities in business | |
10) | Being aware of the effects of globalization on society and business while deciding | |
11) | Possessing digital competence and utilizing necessary technology | |
12) | Communicating in at least one foreign language in academic and daily life | |
13) | Possessing managing skills and competence | |
14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
15) | Expressing opinions that are built through critical thinking process in business and academic environment | 3 |