PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4907	Hasen- Energy Politics and Strategies	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi GÜRKAN SOYKAN
Course Objectives:	In a global perspective, energy policies serve multiple goals, including those of; (a) meeting increasing energy demand, driven in large part by growing populations and rising incomes, (b) satisfying basic needs of about billions of people who suffer badly from inadequate access to usable energy, and (c) responding to the increasing risk of severe environmental damage caused by prevailing patterns of energy production, distribution and consumption. Moreover, energy policies are inextricably linked to geopolitical concerns about energy security and to competition in international markets and international politics.

Learning Outcomes

The students who have succeeded in this course;
1) Identify energy policy knowledge and needs at various governmental and entity levels
2) Describe general terms and basic concepts
3) Examine existing or proposed energy policy critically; expose errors, find unintended consequences of implementation, offer suggestions for improvement
4) Identify the drivers of energy policy from political, environmental, and economic perspectives; and explain how these drivers can exist either in conflict or complement of each other
5) Understand the concept of energy policy and develop strategies to decide on policy.

Course Content

Energy policy in Turkey, comparison with Europe, renewable energy and smart grid policies, the future of energy policy, strategy development according to situation.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course Overview and Introduction to Energy Policy
2)	Introduction to Electricity
3)	Energy Policies: An overview
4)	Energy Policy in Turkey
5)	Renewable Energy and Public Policy
6)	Renewable Energy and Smart Grid Policies
7)	Comparison of Policy with Europe
8)	Energy Policy and Security
9)	Energy Information Reports
10)	Energy Databases
11)	The Future of Energy Policy
12)	Energy Strategies
13)	Developing Energy Strategies
14)	Case Studies

Sources

Course Notes / Textbooks:	Fred Bosselman et al., Energy, Economics and the Environment: Cases and Materials, 3rd Edition (Foundation Press: 2010)
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	17	6	102
Midterms	1	2	2
Final	1	2	2
Total Workload			148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.