PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
FTV4938	TV Workshop	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NİLAY ULUSOY
Recommended Optional Program Components:	None
Course Objectives:	This course is an advanced level television workshop. There will be two main components to the course: theoretical framework and production practice. In the first part, the course will engage with issues surrounding television studies and television production. The second part will focus on and studio production. The overall aim of the course is to provide students with the fundamental knowledge and skills necessary about television theory, aesthetics and production practices.

Learning Outcomes

The students who have succeeded in this course;
1. Will be able to analyses tv programs
2. Will be able to desing a new visual world works with research results.
3. Will be able to learn relationship between reality and tv programing.
4. Recognize the spesific types of goals and objectives in tv and target. Students can begin to define emotions and design to production.
5. Will be able to begin to use technical equipment for the coordinate motor-skills.
6. Will be able to analyse sight, sound and motion that call emotions
7. Will be able to begin to use technical equipment for the coordinate motor-skills.
8. Will be able to put the implementation steps of a production and create a strategy of visuality.

Course Content

This course is designed to cover the theoretical production steps, writing processes and practical tv programs from using the camera to editing a program

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Documentary and the effect of tv
2)	News, Politics and TV as İnformation
3)	Narrative television I
4)	Television studies and television practice
5)	Everyday Television
6)	News, politics and TV as Information----- Project I due
7)	The practitioner's perspective
8)	The Practitioner’s perspective: Visual Dimension ------ Project II due
9)	The Practitioner’s perspective: Lighting and cinematography----- Term Project Proposals Due
10)	The Practitioner’s perspective: Sound and Editing
11)	Issues in Production
12)	Projects and presentations
13)	Documentary and Factual Television
14)	Documantary tv programs

Sources

Course Notes / Textbooks:
References:	1. Holland, P. (1997) The Television Handbook, Routledge: London 2. Lee Goldberg-Willian Rabkin )2003) Successful Television Writing

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Laboratory	9	% 10
Application	4	% 20
Field Work	4	% 10
Homework Assignments	3	% 10
Project	3	% 20
Final	1	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	14	3	42
Project	14	3	42
Total Workload			126

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.