PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IST2020	Entrepreneurship and Small Business Management II	Spring Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor AYBİKE ELİF BOLCAN
Course Lecturer(s):	Instructor ELİF FINDIK Instructor AYBİKE ELİF BOLCAN
Recommended Optional Program Components:	This course does not have any recommended optional components.
Course Objectives:	The aim of this course is to show students the issues to be considered in business development, preparation, writing and presentation of business plans with workshops.

Learning Outcomes

The students who have succeeded in this course;
1. Gain motivation towards entrepreneurship.
2. Recognize and compare the different aspects and problems of the management of large enterprises and SME management .
3. Have knowledge about the process of institutionalization of the newly established enterprises.
4. Define new concepts and practices related to entrepreneurship.
5. Have information about investment incentives.

Course Content

In this course, problems of SMEs related to management, production, finance and public administration and their solutions; concept and importance of business plan, writing a winning business plan and common mistakes made in this regard are taught with workshops.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	SMEs' Management Problems and Solutions	None
2)	SMEs' Production Problems and Solutions	None
3)	SMEs' Marketing Problems and Solutions	None
4)	SMEs' Financing Problems and Solutions	None
5)	SMEs' Public Administration Problems and Solutions	None
6)	The Concept of Business Plan and Its Importance	None
7)	Workshops Towards Enhancing Business Plan	None
8)	Workshop Towards Enhancing Business Plan	None
9)	The Concept of Winning Business Plan and Its Importance	None
10)	Writing A Winning Business Plan	None
11)	Issues To Be Considered In Presentation of Business Plan	None
12)	Common Mistakes Made In Presentation of Business Plan	None
13)	Concept of Social Entrepreneurship	None
14)	Women Entrepreneurship	None

Sources

Course Notes / Textbooks:	B. Zafer Erdoğan, Girişimcilik ve Kobiler: Kavramlar, Sorunlar ve Çözüm Önerileri, Bursa, Ekin Kitabevi, 2012. Mehmet Marangoz, Girişimcilik, 2.B., Beta Yayınları, İstanbul, 2012.
References:	Bu derste başka kaynak kullanılmamaktadır.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 25
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 25
PERCENTAGE OF FINAL WORK		% 75
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	3	42
Midterms	1	2	2
Final	1	2	2
Total Workload			74

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.