| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Dr. Öğr. Üyesi TARKAN AYDIN |
| Course Lecturer(s): |
Dr. Öğr. Üyesi TARKAN AYDIN
|
| Course Objectives: |
1. Define and discuss major concepts, tools, techniques, and methods of web applications and web services, from both the business and technology perspectives.
2. Identify and utilize best practices for web application development and management.
3. Compare and contrast proprietary and open source web technologies and applications.
4. Analyze emerging web technologies, applications, and business models.
5. Plan, design, and develop a web application solution in a specific context.
|
| Week |
Subject |
Related Preparation |
| 1) |
Introduction to web technologies |
|
| 2) |
History and Future of Web and Internet |
|
| 3) |
Application Design Fundamentals & Software Design Lifecyle |
|
| 4) |
Web Tier Design Patterns overview |
|
| 5) |
Web Application Design |
|
| 6) |
Client Side Modeling & Design |
|
| 7) |
Server Side Modeling & Design |
|
| 8) |
Overview of Frameworks & Libraries |
|
| 9) |
Overview of Frameworks & Libraries |
|
| 10) |
• Deployment Models
• Responsive Web Design
|
|
| 11) |
Web Services & SOA |
|
| 12) |
Project Presentation-I |
|
| 13) |
Project Presentation-II |
|
| 14) |
Project Presentation-III |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
