PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
FTV3935	Radio Programming	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NİLAY ULUSOY
Course Lecturer(s):	Instructor ERHAN KONUK
Recommended Optional Program Components:	None
Course Objectives:	The main objective of the course is to give vision on the making of a radio programme through the introduction of the structure of a radio programme. Although this is not a course about the structure of the radio stations, the structure of the stations (the positions in a radio station, radio formats etc) will be examined in order to situate the topic in a wider context.

Learning Outcomes

The students who have succeeded in this course;
1. Will be able to define the concepts of radio prgramme and programmer.
2. Recognize the definitions of different positions in a radio station.
3. Recognize the differences between different positions and job titles.
4. Will be able to name different types of radio programmes.
5. Will be able to name different radio formats.
6. Recognize the corporate staff organization in both the state and the private radio stations.
7. Will be able to name reportage and interview types.
8. Make the montage of a radio programme.
9. Share the experiences of important radio programmers.
10. Will be able to understand the importance of advertisement, news, promotion and budget for a radio station.

Course Content

This is a radio programme creating course in which general structure of a radio station is examined.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Radio Programming
2)	The Departments in a Radio Station
3)	The Broadcaster, The Programmer, The Presenter, The DJ, The producer
4)	Radio Formats, The Radio Shows (Live, Band, etc.)
5)	Different Styles of Interviewing
6)	Editing (The editing sets, the studios)
7)	Visiting a Radio Station or a Record Studio
8)	Meeting with famous radio stars (DJ, Presenter etc.), pop singers, groups or artists
9)	The Commercials, The News
10)	The promotions and the budgets
11)	Radio Broadcasting in Turkey
12)	Radio Broadcasting in the world
13)	Practice in the studio
14)	Review for the final exam

Sources

Course Notes / Textbooks:
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	2	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	10	50
Presentations / Seminar	3	25
Midterms	1	4
Final	1	4
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.