PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
VCD4147 | Computational Design | Spring Fall |
2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
Course Lecturer(s): |
Instructor SERKAN ŞİMŞEK |
Recommended Optional Program Components: | VCD3115 - Introduction to Multimedia VCD3114 – Interactive Arts & Design |
Course Objectives: | On this course, the students recognize the basics of Computational Design and design scopes of interactive media such as procedural design, algorithmic design, data visualization and code art. They develop applications of conceptual works for interactive media and study software skills to realize this projects. In addition, researches for interactive media fields is identified by the students. |
The students who have succeeded in this course; 1. Being able to solve design problems with algorithmic and computational thoughts 2. Advancing the theory and practice on computer arts 3. Advancing the theory and practice on computer programming 4. Developing the interactive design solutions 5. Preparing conceptual, entertainment, game projects. |
1. Computational Design 2. Algorithmic Design 3. CodeArt 4. Interactive Media Design 5. Experience Design 6. Procedural Sound Design 7. Aesthetics & Computation 8. Computer Art History 9. Code Basics |
Week | Subject | Related Preparation |
1) | Introduction to the Course. Everybody will introduce her/himself. The course will be introduced. | |
2) | Introduction to the Computational Design. Scopes of Computational Design. | |
3) | Computer Art History. Examples of Art & Design Works Announcement: HW1 | |
4) | Code Artists. Examples of Art & Design Works. Announcement: HW2. | |
5) | Programming Environment & Code Basics. Introduction to the Processing Environment. Announcement: HW3. | |
6) | Using “Class” Structures for Design. Programming Skills for Design. Announcement: HW4. | |
7) | Using “Array” Structures for Design. Programming Skills for Design. Announcement: HW5. | |
8) | Using “Transform” Structures for Design. Programming Skills for Design. Announcement: HW6. | |
9) | Using “3D” Structures for Design. Programming Skills for Design. Announcement: HW7. | |
10) | Using “External Libraries” Structures for Design. Programming Skills for Design. Announcement: HW8. | |
11) | Final: Criticise Project Proposal. Developing A Design Project. | |
12) | Final: Project Evaluation. Developing A Design Project. | |
13) | Final: Project Evaluation. Developing A Design Project. | |
14) | Final: Project Evaluation. Developing A Design Project. |
Course Notes / Textbooks: | |
References: | 1 Algorithms for Visual Design - Kostas Terzidiz 2 Programming Interactivity - Joshua Noble 3 Making Things Talk - Tom Igoe 4 Learning Processing - Daniel Shiffman 5 Processing Creative Coding and Computational Art - Ira Greenberg 6 A Programming Handbook for Visual Designers and Artists - Casey Reas, Ben Fry |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 4 | % 40 |
Project | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 56 |
Study Hours Out of Class | 14 | 49 |
Final | 2 | 20 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |