PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
TLT2014	Analysis of Blood and Urine	Spring Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor ZEYNEP GÜL
Course Lecturer(s):	RA BESTENUR YALÇIN Instructor ZEYNEP GÜL
Recommended Optional Program Components:	Laboratory
Course Objectives:	Except in living a healthy biochemistry investigate the molecular basis of disease. In clinical biochemistry, urine and blood of normal and pathological states of the organism changes in fluid status is important. It is our aim to present an overview

Learning Outcomes

The students who have succeeded in this course;
Capable of successfully completing this course, students should be aware of when getting blood and urine
The students who successfully complete this course, the determination of blood glucose and glucose tolerance test construction methods are known.

Course Content

Except in living a healthy biochemistry investigate the molecular basis of disease. To facilitate the diagnosis and treatment of disease are needed biochemical assays. For this organism in urine and blood fluids in clinical biochemistry changes in normal and pathological situations where it is important. Submission of this information is our goal.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Laboratory Organization and Laboratory Accidents	None
2)	Sources of Errors in Biochemical Analysis	None
3)	Blood Samples and Anticoagulants	None
4)	Composition of Blood, Functions and Blood Counting Methods	None
5)	Hematokrit ve Eritrosit Sedimentasyon Hızı	None
6)	Blood Coagulation, Coagulation Factors, D- Dimer, Protein - C, Protein - S, Antithrombin II, PT, aPTT, Fibrinogen, Fibrinogen Destruction Products.	None
7)	Osmotic Fragility, Hemoglobin Electrophoresis	None
8)	Blood gases, pH, Acid - Base balance and Disorders	None
9)	Kidney and Urine Biochemistry -1
10)	Kidney and Urine Biochemistry -2	None
11)	Factors Affecting Laboratory Analysis Results	None
12)	Quality control	None
13)	Solutions and Concentration Concepts	None
14)	Buffer Solutions	None

Sources

Course Notes / Textbooks:	Sağlık Bilimleri İçin Biyokimya, Doç.Dr.Serdal ÖĞÜT, Kongre Kitabevi, Klinik Biyokimya El Kitabı, Prof. Dr. İdris Mehmetoğlu, Nobel Tıp Kitabevi https://www.mustafaaltinisik.org.uk/
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 10
Homework Assignments	1	% 10
Midterms	1	% 20
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	3	42
Homework Assignments	1	2	2
Midterms	1	1	1
Final	1	2	2
Total Workload			75

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.