PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
TLT2007	Immunology Laboratory	Spring Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor ZEYNEP GÜL
Course Lecturer(s):	Instructor ZEYNEP GÜL
Recommended Optional Program Components:	Laboratory
Course Objectives:	The working principle of the human immune system and applied in medical laboratories the introduction of serological tests To teach the principles and practices.

Learning Outcomes

The students who have succeeded in this course;
At the end of this course the student;
1 monoclonal antibody technology and applications in the lab knows.
2 Kemilüminesan used in areas where you know and work with biyoanalizör.
3 types of FA and knows the basic principles of the method, the laboratory will use the system.
4 types of IUD and knows the basic principles of the method, the laboratory will use the system.
5 ELISA method kind of know the basic principles and laboratory systems
uses.
6 Immunological methods are able to learn basic information about the devices and the basic manual
uses.

Course Content

ELISA method, RIA, IFA method, monoclonal antibody technology, cellular immunity

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	The basic principles of immune	None
2)	Humoral immunity	None
3)	Humoral immunity	None
4)	Agglutination based methods	None
5)	Methods based on precipitation	None
6)	ELISA method	None
7)	RIA Method	None
8)	IFA Method	None
9)	Monoclonal antibody technology	None
10)	Monoclonal antibody technology	None
11)	chemiluminescence immunoassay method in	None
12)	Flow cytometry	None
13)	Education ELISA I (preparation kit) ELISA applications I	None
14)	Education ELISA II (Washer use) ELISA applications II	None

Sources

Course Notes / Textbooks:	Ders notları haftalık verilecektir. Course contens will be delived weekly.
References:	İnternet Internet

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 10
Homework Assignments	1	% 10
Midterms	1	% 20
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	10	3	30
Homework Assignments	1	14	14
Midterms	1	1	1
Final	1	2	2
Total Workload			75

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.