PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
DYZ2011 | Behavioral Sciences | Fall | 2 | 0 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor ZEYNEP GÜL |
Course Lecturer(s): |
Dr. Öğr. Üyesi İLKAY TURAN |
Recommended Optional Program Components: | Dialysis Centers |
Course Objectives: | To inform the students about learning types, recall and forgetting, development of behavior, perception and events affecting the perception, Personality and personality theories, behavior disorders |
The students who have succeeded in this course; Students passing this lesson; 1- Explain the concept of psychology scientifically. 2- Sort learning types. 3- Explain recall and forgetting. 4- Inform about development of behavior with his/her own words. |
This lesson contains the concepts of psychology, learning types, development of behavior, behavior disorders. |
Week | Subject | Related Preparation |
1) | Psychology | |
2) | Learning Types | |
3) | Recall and Forgetting | |
4) | Development of Behavior | |
5) | Perception and The Events Affecting Perception | |
6) | Developmental Stages | |
7) | Personality and Personality Theories | |
8) | Coping Behavior and Use of Coping | |
9) | Motivation | |
10) | Psychological Tests | |
11) | Behavior Disorders and Treatment | |
12) | Social Psychology | |
13) | Concept of "Group" | |
14) | General Review |
Course Notes / Textbooks: | Weekly distributed by the course lecturer. |
References: | 1- Arkonaç, S., Sosyal Psikoloji, Alfa Yayınevi, İstanbul Psikoloji, 1998 2- Anadolu Üniversitesi Yayınları, Davranış Bilimlerine Giriş, 2006. |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 1 | % 10 |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 20 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 14 | 2 | 28 |
Homework Assignments | 3 | 5 | 15 |
Quizzes | 1 | 1 | 1 |
Midterms | 1 | 1 | 1 |
Final | 1 | 2 | 2 |
Total Workload | 75 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |