PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
TDS2017	Introduction to Business	Spring Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor FIRAT KARA
Course Lecturer(s):	Dr. Öğr. Üyesi İLKAY TURAN
Recommended Optional Program Components:	Archive
Course Objectives:	To bring up graduate persons who have the knowledge and abilities of fundamental business.

Learning Outcomes

The students who have succeeded in this course;
Students who pass this lesson successfully;

1- Describe the fundamental concepts of business and management.
2- Explain aims of business.
3- Indicate the differences between entrepreneurs and managers.
4- Sort and explain the functions of business.

Course Content

In this lesson; the students will be taught the fundamental concepts of management and business, classification of business, and functions of business.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Fundamental Concepts of Business and Management
2)	Aims of Business
3)	The place of Business in Economic Structure
4)	Differences Between Managers and Entrepreneurs
5)	Classification of Business
6)	Foundation Works, Capacities of Business
7)	Magnitude of Business
8)	Functions of Business
9)	Planning and Orientation
10)	Coordination and Control
11)	Production and Production Planning, Stock Control
12)	Finance and Research and Development
13)	Human Resources Management
14)	Public Relations

Sources

Course Notes / Textbooks:	Ders Notları Haftalık Verilecektir. / Course Notes Will Be Delivered Weakly.
References:	Anadolu Üniversitesi Açıköğretim Fakültesi Yayınları, İşletme Yönetimi Ders Kitabı

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 10
Homework Assignments	1	% 10
Midterms	1	% 20
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	2	28
Homework Assignments	3	5	15
Quizzes	1	1	1
Midterms	1	1	1
Final	1	2	2
Total Workload			75

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.