| Week |
Subject |
Related Preparation |
| 1) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 2) |
Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices
|
|
| 3) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 4) |
General features of services and aspects that differentiate health services, definition of health, factors of production in health services
|
|
| 5) |
Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding
|
|
| 6) |
The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria
|
|
| 7) |
Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications
|
|
| 8) |
midterm
|
|
| 9) |
Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price
|
|
| 10) |
Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management
|
|
| 11) |
Product launch, promotion, promotion mix in healthcare
|
|
| 12) |
Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare
|
|
| 13) |
Customer orientation, the hierarchy of interaction between the healthcare institution and its patients |
|
| 14) |
Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Being able to identify problems and ask right questions |
|
| 2) |
Having problem solving skills and developing necessary analytical attitude |
|
| 3) |
Comprehending theoretical arguments along with counter arguments in detail |
|
| 4) |
Gaining awareness of lifelong learning and being qualified for pursuing graduate education |
|
| 5) |
Applying theoretical concepts in project planning |
|
| 6) |
Communicating efficiently by accepting differences and carrying out compatible teamwork |
|
| 7) |
Increasing efficiency rate in business environment |
|
| 8) |
Developing innovative and creative solutions in face of uncertainty |
|
| 9) |
Researching to gather information for understanding current threats and opportunities in business |
|
| 10) |
Being aware of the effects of globalization on society and business while deciding |
|
| 11) |
Possessing digital competence and utilizing necessary technology |
|
| 12) |
Communicating in at least one foreign language in academic and daily life |
|
| 13) |
Possessing managing skills and competence |
|
| 14) |
Deciding with the awareness of the legal and ethical consequences of business operations |
|
| 15) |
Expressing opinions that are built through critical thinking process in business and academic environment |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
