PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
DIS2008	International Finance	Spring Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor CEM KARTAL
Recommended Optional Program Components:	Accomplishing foreign trade financial operations.
Course Objectives:	To inform the students in the foreign currency markets, in the ways of avoiding foreign currency risks and the financing of exports and imports.

Learning Outcomes

The students who have succeeded in this course;
1. Following the international financial market.
2. Accomplishing foreign trade financial operations.
3. Applying foreign trade promotions .
4. Understanding the advantages of export credits.
5. Solving the existing and future financial problems in enterprises.
6. Gaining efficient communication skills in financial matters both in and out of institutions.
7. Following the international laws and legislations in international financing.
8. Understanding the importance of risk management in business.

Course Content

1. Foreign currency market.
2. Exchange rate policy.
3. Interbank foreign currency market.
4. Features of derivatives market and forward.
5. Options markets and options.
6. Future markets.
7. Swap.
8. Repeating courses
9. Financing of exports and imports Difference between exports credits and other credits.
10.Eximbank credits.
11. Buyer loans.
12. Finance lease and leasing.
13. Process of Factoring and Forfaiting, Securitization.
14. Process of Franchising.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Foreign currency market.	Students are given the course materials a week before.
2)	Exchange rate policy.	Students are given the course materials a week before.
3)	Interbank foreign currency market.	Students are given the course materials a week before.
4)	Features of derivatives market and forward.	Students are given the course materials a week before.
5)	Options markets and options.	Students are given the course materials a week before.
6)	Future markets.	Students are given the course materials a week before.
7)	Swap	Students are given the course materials a week before.
8)	Repeating courses	Students are given the course materials a week before.
9)	Financing of exports and imports Difference between exports credits and other credits.	Students are given the course materials a week before.
10)	Eximbank credits.	Students are given the course materials a week before.
11)	Buyer loans.	Students are given the course materials a week before.
12)	Finance lease and leasing.	Students are given the course materials a week before.
13)	Process of Factoring and Forfaiting, Securitization.	Students are given the course materials a week before.
14)	Process of Franchising.	Students are given the course materials a week before.

Sources

Course Notes / Textbooks:	Uluslararası Finans, Prof. Dr.Halil Seyidoğlu. Dış Ticaret Finansmanı, Dr. Öztin Akgüç.
References:	internet kaynakları.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 5
Homework Assignments	1	% 5
Midterms	1	% 30
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	12	2	24
Homework Assignments	3	1	3
Quizzes	1	2	2
Midterms	1	2	2
Final	1	2	2
Total Workload			75

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.