PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BVS2013	Credit Analysis for Banks	Spring Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor SERAP GÖKSU
Recommended Optional Program Components:	There are no program components.
Course Objectives:	The main goal of this course is to have the ability of making financial assessments, credit evaluations through the main and supplementary financial statements of interprises by using analysing tools and techniques.

Learning Outcomes

The students who have succeeded in this course;
1. Able to to understand the fundamental and technical analysis.
2. Able to define the importance of footnotes considering the principles of accounting
3. Able to apply financial analysis techniques.
4 Able to interpret financial statement results,
5. Able to make financial assessments and credit evaluation.

Course Content

Basic concepts of financial analysis, financial analyses techniques, financial assessments and credit evaluation of main and supplementary financial statements by using analysing tools and techniques.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	The scope of banking financial products and services.
1)	Cash flow and applications.
2)	The reasons and results of 2001 and 2008 financial crises in Banking Sector.
3)	Banking sector credit policies and regulations. Bank Loan Ratings - Basel criteria.
4)	Types of TL and FX Loans.
5)	Types of non-cash loans.
6)	Financials-B/S items, adjustments after company call.
7)	Financials-Income statement, adjustments after company call.
8)	Fund flow and applications.
9)	Cash flow and applications.
10)	Evaluation of loan request, B/S and I/S and security structure.
11)	Ratio Analysis for Financial Statements.
12)	B/S and I/S adjustments.
13)	Exercise : Preparation, evaluation and security assesment of a company analysis report.
14)	Credit scoring (SCORECARD)-Retail banking.

Sources

Course Notes / Textbooks:	Dr. Öztin Akgüç, Mali Tablolar Analizi, Avcıol Basın Yayın, 2013, Adem Çabuk, Mali Tablolar Analizi, Ekin Kitabevi, 2013.
References:	Güncel dergiler, yayınlar, Firma Değerleme Raporları.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	3	42
Midterms	1	2	2
Final	1	2	2
Total Workload			74

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.