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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ARC3967	Urban Design Theory	Spring Fall	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi NESLİHAN AYDIN YÖNET
Course Lecturer(s):	Dr. Öğr. Üyesi NESLİHAN AYDIN YÖNET
Recommended Optional Program Components:	.
Course Objectives:	The main objective of this course is to define contemporary urban design theory in an interdisciplinary framework that includes architecture, planning, and landscape design

Learning Outcomes

The students who have succeeded in this course;

- Understanding of the diverse needs, values, behavioral norms, physical abilities, and social and spatial patterns that characterize different cultures and individuals. At the same time understanding the roles and responsibilities of urban designers and architects in it.
- Understanding of the relationship between human behaviour, the natural environment, and the design of the built environment.
- Ability to examine and comprehend the fundamental principles present in relevant precedents and to make choices regarding the incorporation of such principles into architecture and urban design projects.

Course Content

Urban Design Theory provides students with an introduction to theories, concepts, methods, and contemporary issues in urban design. Contemporary urban design is the process of collaboration between the architecture, planning, and landscape architecture professions. This collaboration is discussed by the important approaches and the selected examples.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction	.
2)	What is Urban Design?
3)	Urban Evolution
4)	Planning Movements
5)	Urban Form, Urban Patterns, and Urban Morphology
6)	Public Space
7)	Sustainability
8)	Pandemic and City
9)	Midterm
10)	Student Presentations and Discussion
11)	Student Presentations and Discussion
12)	Student Presentations and Discussion
13)	Poster Critics of the Final Submission
14)	Evaluation / Final Discussion

Sources

Course Notes / Textbooks:

References:

• Lynch, K. (1960), The Image of The City, The MIT Press, Massachusetts, USA.
• Alexander, C., Ishikawa, S., Silverstein, M., with Jacobson, M., Fiksdahl - King, I., Angel, S. (1977), A Pattern Language: Towns, Buildings, Construction.
• Lynch, K. (1981), Good City Form, The MIT Press, Massachusetts, USA.
• Broadbent, G. (1990) Emerging Concepts in Urban Space Design.
• Jacobs, J. (1993), The Death and Life of Great American Cities.
• Jacobs, A. B. (1996), Great Streets.
• Blakely, E. J., Snyder, M. G. (1997), Fortress America: Gated Communities in the United States.
• Lang, J. (2005), Urban Design: A typology of Procedures and Products. Illustrated with over 50 Case Studies.
• Gehl, J., Cities for People, Island Press, 2010.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 25
Midterms	1	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	2	26
Study Hours Out of Class	12	6	72
Presentations / Seminar	2	2	4
Midterms	1	2	2
Final	1	2	2
Total Workload			106

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2