Week |
Subject |
Related Preparation |
1) |
Introduction to the Course |
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2) |
Civil society, New Social Movements and New Civic Activism
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— Snow, D.A, Soule, S. A., and H. Kriesi (2004). Mapping the Terrain. In D. Snow, S. A. Soule and H. Kriesi (eds.), The Blackwell Companion to Social Movements. UK: Blackwell
— Youngs, R. (2017). Introduction. In R. Youngs (Ed.), Global civic activism in flux. Washington, DC: Carnegie Endowment for International Peace. Available at https://carnegieeurope.eu/2017/03/17/global-civic-activism-in-flux-pub-68301#intro
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3) |
Civic Cooperation: NGOs and New Activists
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— Glasius, M., and Ishkanian, A. (2015). Surreptitious symbiosis: Engagement between activists and NGOs. Voluntas, 26, 2620–2644.
— Zihnioğlu, Ö. (2018).” The Prospects of Civic Alliance: New Civic Activists Acting Together with Civil Society Organizations”, Voluntas. DOI: https://doi.org/10.1007/s11266-018-0032-9 |
4) |
Digital Activism
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— Diamond, L. (2010). ‘Liberation technology’, Journal of Democracy, 21 (3): 69-83.
— A. Breuer, T. Landman and D. Farquhar, (2015). ‘Social media and protest mobilization: evidence from the Tunisian revolution’, Democratization, 22(4): 764–792. |
5) |
New Civic Activism: Case Studies
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6) |
Activism and Protests
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— Leetaru, K. (30 May 2014). ‘Did the Arab spring really spark a wave of global protests?’, Foreign Policy.
— The Economist Intelligence Unit (2013). Rebels Without a Cause: What the Upsurge in Protest Movements Means for Global Politics, EIU Report.
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7) |
REVIEW BEFORE MIDTERM |
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8) |
Midterm Exam |
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9) |
Activism and Democracy
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— Maleki A.,and Hendriks, F. (2015). ‘The Relation Between Cultural Values and Models of Democracy: A Cross-National Study’, Democratization, 22(6): 981–1010.
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10) |
International Support for Civic Activism
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— Agg, C. (2006). Trends in Government Support for Non-Governmental Organizations: Is the “Golden Age” of the NGO Behind Us?, Civil Society and Social Movements Programme Paper Number 23, Geneva, United Nations Research Institute for Social Development.
— L. Whitehead, (2015). ‘International democracy promotion as political ideology: upsurge and retreat’, Journal of Political Ideologies, 20(1): 10–26.
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11) |
Right-wing Activism
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— Shapovalova , N. (2018). The Two Faces of Conservative Civil Society in Ukraine. In R. Youngs (Ed.), The Mobilization of Conservative Civil Society. Washington, DC: Carnegie Endowment for International Peace.
Youngs, R. (2017). Introduction. In R. Youngs (Ed.), The Mobilization of Conservative Civil Society. Washington, DC: Carnegie Endowment for International Peace. |
12) |
Presentations
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13) |
Presentations
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14) |
Overview |
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
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2 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
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2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
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2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
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2 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
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2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
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2 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
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3 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
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2 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
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2 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
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2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
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2 |
12) |
To be able to identify and meet the demands of learning requirements.
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2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
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2 |