ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
LOG4437 | Humanitarian Logistics | Spring |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. YAVUZ GÜNALAY |
Course Lecturer(s): |
Dr. Öğr. Üyesi LEVENT AKSOY |
Recommended Optional Program Components: | None present |
Course Objectives: | To discuss the importance and challenges of Humanitarian Logistics |
The students who have succeeded in this course; Social responsibility; importance of Logistics in Humanitarian Aid; use of mathematical models in social events |
This course provides an overview of humanitarian logistics by introducing the challenging context in which it takes place, the organizations typically involved, the products and services needed, and the operational approaches taken and challenges encountered in meeting the needs. Also operational challenges; funding issues; coordination and strengthening local capacity are discussed. |
Week | Subject | Related Preparation |
1) | Humanitarian Context and activities | |
2) | Accountability and performance measurement | |
3) | Sourcing & procurement | |
4) | Warehousing & materials management | |
5) | International Transport & use of 3PL in principle and practice | |
6) | DISTRIBUTION MECHANISMS IN PRINCIPLE AND PRACTICE | |
7) | COORDINATION AND ACCOUNTABILITY | |
8) | Midterm Exam | |
9) | Mini Cases and Project Definitions | |
10) | Math Programming Models | |
11) | Newspaper boy problem | |
12) | Transshipment Problem | |
13) | Project presentations | |
14) | General Review |
Course Notes / Textbooks: | Hocanın ders notları |
References: | Notes provided by the instructor |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 5 | % 10 |
Presentation | 1 | % 10 |
Project | 1 | % 30 |
Midterms | 1 | % 20 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Project | 1 | 20 | 20 |
Midterms | 1 | 15 | 15 |
Paper Submission | 1 | 45 | 45 |
Final | 1 | 25 | 25 |
Total Workload | 147 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |