PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LOG3206	Silk Road Logistics	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. YAVUZ GÜNALAY
Course Lecturer(s):	Dr. Öğr. Üyesi LEVENT AKSOY
Recommended Optional Program Components:	none
Course Objectives:	Silk Road is taken as the first example of globalization, and its historical and geographical importance as a logistics network are analyzed. This historical example is used to discuss the risk, challenges, and problems of a supply chain network.

Learning Outcomes

The students who have succeeded in this course;
Importance of Logistics over the commerce history; Turkey's geological importance in global commerce;

Course Content

Supply chain concepts are analyzed over the historical network of silk road. First attempt to globalization and challenges faced on the road are discussed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Silk Road
2)	Historic silkroad
3)	Routes and Countries on the Silkroad
4)	Importance of the route
5)	Modes of transportation
6)	Cultural and international variety
7)	Project assignments
8)	Midterm Exam
9)	Mini cases
10)	Mini cases
11)	Project Wrap-ups
12)	Presentations
13)	Presentations
14)	General review

Sources

Course Notes / Textbooks:	Çağrı Haksöz, Sridhar Seshadri, Ananth V. Iyer , 2011. Managing Supply Chains on the Silk Road: Strategy, Performance, and Risk, CRC, ISBN 9781439867204.
References:	Mini cases

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	5	% 10
Presentation	1	% 10
Project	1	% 20
Midterms	1	% 20
Final	2	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	14	1	14
Project	1	45	45
Midterms	1	20	20
Final	1	30	30
Total Workload			151

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.