Week |
Subject |
Related Preparation |
1) |
Course introduction
Sea transport and the global economy
Introduction to assignment Research Report |
Chapter 1
Stopford, M. (2009) Maritime Economics, 3rd Edition, Routledge/Taylor and Francis, London. (ISBN: 978-0-415-27558-3, Paperback, 840 p.)
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2) |
Freight transportation |
Chapter 7-8, 17-18
Lumsden, K. R. L. (2007) Fundamentals of logistics, Compendium containing the chapters 1-2; 4; 7-8; 17-19, Division of Transportation and Logistics, Chalmers University of Technology. |
3) |
Sea air and pipeline transportation |
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4) |
Unit loads and intermodal transport |
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5) |
Ports and hinterland transport |
Chapter 19
Lumsden, K. R. L. (2007) Fundamentals of logistics, Compendium containing the chapters 1-2; 4; 7-8; 17-19, Division of Transportation and Logistics, Chalmers University of Technology. |
6) |
Transport of bulk and specialised cargoes |
Chapter 11-12
Stopford, M. (2009) Maritime Economics, 3rd Edition, Routledge/Taylor and Francis, London. (ISBN: 978-0-415-27558-3, Paperback, 840 p.) |
7) |
Manning and operations of vessels and fleets |
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10) |
Transport of general cargo - Liner shipping |
Chapter 13
Stopford, M. (2009) Maritime Economics, 3rd Edition, Routledge/Taylor and Francis, London. (ISBN: 978-0-415-27558-3, Paperback, 840 p.) |
12) |
Flexibility vs. specialisation in Europe short sea shipping
Hinterland transport of semi-trailers
Ships and shipbuilding |
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13) |
Flexibility vs. specialisation in Europe short sea shipping
Hinterland transport of semi-trailers
Ships and shipbuilding |
Chapter 14-15
Stopford, M. (2009) Maritime Economics, 3rd Edition, Routledge/Taylor and Francis, London. (ISBN: 978-0-415-27558-3, Paperback, 840 p.) |
14) |
Sustainable maritime transport |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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