PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN3999	Mini Project	Fall	0	6	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator :	Dr. Öğr. Üyesi TAMER UÇAR
Course Lecturer(s):	Dr. Öğr. Üyesi SERKAN AYVAZ
Recommended Optional Program Components:	None
Course Objectives:	This course is designed to provide a project environment through which students practice and integrate what they have learned throughout their undergraduate program. Other objectives of the course include teaching the skills for finding and reducing information, identifying and allocating resources and also providing awareness for academic honesty and constructive criticism.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
I. List the basic stages of a project work
II. Select the proper resources from the available ones to perform an effective literature survey
III. Develop a suitable and effective method to carry out a project work
IV. Summarize the findings of a project work into a well-written report
V. Solve energy systems engineering problems through fundamental engineering concepts.
VI. Improvement of sense of obligation

Course Content

Project topic selection, Literature Survey, Technique of writing a technical report,Application of the method, Writing a final report, Presentation and final report delivery

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Topic selection
1)	Interim report writing
2)	Introduction to research methods
3)	Introduction to research methods
4)	How to perform an effective literature survey
5)	How to write scientific reports
6)	Literature Survey
7)	Overview of the method
8)	Overview of the method
9)	Interim report writing
10)	Application of the method
11)	Application of the method
12)	Application of the method
13)	Application of the method
14)	Report writing and presentation preparation
15)	Report writing and presentation preparation
16)	Presentation and final report delivery

Sources

Course Notes / Textbooks:	Öğretim üyesi tarafından sağlanacaktır. To be provided by the lecturer.
References:	Öğretim üyesi tarafından sağlanacaktır. To be provided by the lecturer.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.