PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POV3441 | Creative Sketching | Fall | 2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. NAZLI EDA NOYAN CELAYİR |
Course Lecturer(s): |
Prof. Dr. NAZLI EDA NOYAN CELAYİR |
Recommended Optional Program Components: | POV 2525 Concept Dev. And Visualization POV 3341 Visual Storytelling POV 3211 Multimedia Applications POV 4111Graduation Project I POV 4112 Graduation Project II |
Course Objectives: | Sketching is the first step of visualizing an idea. In this class students work with different tools and methods of creating visual ideas with a focus on drawing and illustration. |
The students who have succeeded in this course; 1. Perceive the fundamentals of drawing. 2. Cultivate skills for working with the line, the form, the light, the texture. 3. Develop an understanding of the difference between looking and seeing, 4. Investigate different styles of drawing and experiment with them. 5. Express ideas through sketching. |
SUBJECT DETAILS Introduction, Overview of the syllabus Review of the course content and expectations from the students The Perception of Edges Pre-instruction self-portrait Pre-instruction drawing of your hand Pre-instruction of the corner of the room The Perception of Edges II warm-up and free drawing with several styles upside down drawing The Perception of Edges III pure contour drawing sketching with the use of a picture plane setting a ground drawing from picture plane to paper sketching various objects The Perception of Spaces sketching with the use of negative space various negative-space exercise sketches The Perception of Relationships sighting an open doorway the knee-foot drawing The Perception of Relationships III The Perception of Relationships II still-life with elipses figure-drawing exercies profile portrait exercises Sketching away The Perception of Lights and Shadows drawing an object lighted from various angles The Perception of Lights and Shadows II Full-face portrait in light and shadow The Perception of the Gestalt using ink and brush hatching and cross-hatching Sketching away The Perception of the Gestalt II urban landscape drawing The Perception of the Gestalt III An imaginative drawing 10x10 drawings |
Week | Subject | Related Preparation |
1) | Introduction, Overview of the syllabus Review of the course content and expectations from the students | |
2) | The Perception of Edges Pre-instruction self-portrait Pre-instruction drawing of your hand Pre-instruction of the corner of the room | |
3) | The Perception of Edges II warm-up and free drawing with several styles upside down drawing | |
4) | The Perception of Edges III pure contour drawing sketching with the use of a picture plane setting a ground drawing from picture plane to paper sketching various objects | |
5) | The Perception of Spaces sketching with the use of negative space various negative-space exercise sketches | |
6) | The Perception of Spaces sketching with the use of negative space various negative-space exercise sketches The Perception of Relationships sighting an open doorway the knee-foot drawing | |
7) | The Perception of Relationships III The Perception of Relationships II still-life with elipses figure-drawing exercies profile portrait exercises | |
8) | midterm | |
9) | The Perception of Lights and Shadows drawing an object lighted from various angles | |
10) | The Perception of Lights and Shadows II Full-face portrait in light and shadow | |
11) | The Perception of the Gestalt using ink and brush hatching and cross-hatching | |
12) | Sketching away | |
13) | The Perception of the Gestalt II urban landscape drawing | |
14) | The Perception of the Gestalt III An imaginative drawing 10x10 drawings | |
15) | Sketching away |
Course Notes / Textbooks: | The New Drawing on the Right Side of the Brain, Tarcher Putnam, 2002 Drawing Lessons from the Great Masters, Robert Beverly Hale,1989 150 Masterpieces of Drawing, Anthony Toney, Dover Fine Art, History of Art, 1963 Playing with Sketches: 50 Creative Exercises for Designers and Artists, Whitney Sherman, 2013 How art made the world, DVD, BBC, 2006 Additional handouts will be on OIS system. |
References: | Art History: www.all-art.org www.artcyclopedia.com www.artlex.com www.rleggat.com/photohistory www.zeroland.co.nz/art_theory.html Museums: www.bauhaus.de www.tate.org.uk |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 0 |
Project | 10 | % 80 |
Midterms | 1 | % 10 |
Final | 1 | % 10 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 10 | |
PERCENTAGE OF FINAL WORK | % 90 | |
Total | % 100 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |